The Country Manager of LinkedIn India talks about the role played by mobile, focus for 2013, challenges in the India market and more…

Priyanka Mehra 22-February-2013

New advertisers, expansion in new geographies & acceleration in rural consumption will lead to the estimated growth in ad spends

Abhinav Trivedi 22-February-2013

Unilever’s Vijay Sinha, Vodafone’s Anuradha Aggarwal, Grey Group’s Nirvik Singh & Mindshare’s Ravi Rao are some other Indians on the Awards jury

exchange4media Staff 22-February-2013

The agency has won the creative mandate for Max Bupa Health Insurance. The business will be handled out of Lowe Lintas Delhi office

exchange4media Staff 22-February-2013

The agency has won the creative mandate for Max Bupa Health Insurance. The business will be handled out of Lowe Lintas Delhi office

exchange4media Staff 22-February-2013

Google is India’s most trusted internet brand for third straight year; Facebook is a close second. eBay leads online shopping; Naukri leads internet services

exchange4media Staff 22-February-2013

As the market moves to convergence, elements that combine to make successful marketing communications have become specialist-driven, says Ruth Stubbs

Abid Hasan 22-February-2013

Wendy Clark of Coca-Cola talks about the brand’s ‘Fans First’ approach, wherein fans have guided conversations, making them a part of the marketing channel

Twishy 22-February-2013

New media is an additional help for print media; it shouldn’t be differentiated, but be combined with print, says CEO of The Times of India

exchange4media Staff 22-February-2013

Digital media in India is largely youth-orientated. For those ambitious, this is a chance to rise very quickly, says Brandlogist’s Abhik Choudhury

Abhik Choudhury 22-February-2013

Soho Square currently has three boutique agencies operating independently in Mumbai, Bangalore and Delhi

exchange4media Staff 22-February-2013

The AdFest+D&AD Academy will be unveiled during AdFest 2013 on Mar 17-19. Registration is free of charge, but is limited to 60 delegates per class

exchange4media Staff 22-February-2013

Manchanda joins as COO, Deals & Delights. He will be based at the company’s Gurgaon headquarters & shall report to Chief Value Officer Rajendra Gupta

exchange4media Staff 22-February-2013

Akhilesh Yadav, Ekta Kapoor, Yuvraj Singh, Sonu Nigam, Mary Kom were amongst the award winners

exchange4media Staff 22-February-2013