Date-wise News
Mobiles drive 27% of LinkedIn’s traffic: Nishant K Rao

The Country Manager of LinkedIn India talks about the role played by mobile, focus for 2013, challenges in the India market and more…

Priyanka Mehra Feb 22, 2013 10:28 PM

Why Indian media ad spends will grow at 7% in 2013?

New advertisers, expansion in new geographies & acceleration in rural consumption will lead to the estimated growth in ad spends

Abhinav Trivedi Feb 22, 2013 8:02 PM

Lenovo’s Ajay Kaul is Jury President @AME 2013 Awards

Unilever’s Vijay Sinha, Vodafone’s Anuradha Aggarwal, Grey Group’s Nirvik Singh & Mindshare’s Ravi Rao are some other Indians on the Awards jury

exchange4media Staff Feb 22, 2013 7:56 PM

Lowe Lintas & Partners bags Max Bupa Health Insurance biz

The agency has won the creative mandate for Max Bupa Health Insurance. The business will be handled out of Lowe Lintas Delhi office

exchange4media Staff Feb 22, 2013 7:48 PM

Lowe Lintas & Partners bags Max Bupa Health Insurance biz

The agency has won the creative mandate for Max Bupa Health Insurance. The business will be handled out of Lowe Lintas Delhi office

exchange4media Staff Feb 22, 2013 7:48 PM

Google, Facebook, eBay, Naukri among most trusted internet brands

Google is India’s most trusted internet brand for third straight year; Facebook is a close second. eBay leads online shopping; Naukri leads internet services

exchange4media Staff Feb 22, 2013 7:46 PM

“Marketing communication has become more complex”

As the market moves to convergence, elements that combine to make successful marketing communications have become specialist-driven, says Ruth Stubbs

Abid Hasan Feb 22, 2013 7:29 PM

How Coke generated 112 million impressions in a single day

Wendy Clark of Coca-Cola talks about the brand’s ‘Fans First’ approach, wherein fans have guided conversations, making them a part of the marketing channel

Twishy Feb 22, 2013 7:19 PM

New media is helping, not harming newspapers: Ravi Dhariwal

New media is an additional help for print media; it shouldn’t be differentiated, but be combined with print, says CEO of The Times of India

exchange4media Staff Feb 22, 2013 7:18 PM

Guest Column: Cookies, Facebook & a career in digital

Digital media in India is largely youth-orientated. For those ambitious, this is a chance to rise very quickly, says Brandlogist’s Abhik Choudhury

Abhik Choudhury Feb 22, 2013 7:04 PM

Meridian goes international; aligns with Soho Square

Soho Square currently has three boutique agencies operating independently in Mumbai, Bangalore and Delhi

exchange4media Staff Feb 22, 2013 6:56 PM

AdFest, D&AD to jointly launch academy for young creatives

The AdFest+D&AD Academy will be unveiled during AdFest 2013 on Mar 17-19. Registration is free of charge, but is limited to 60 delegates per class

exchange4media Staff Feb 22, 2013 6:55 PM

Mogae hires Suneet Manchanda to head deals portfolio

Manchanda joins as COO, Deals & Delights. He will be based at the company’s Gurgaon headquarters & shall report to Chief Value Officer Rajendra Gupta

exchange4media Staff Feb 22, 2013 6:55 PM

India TV Yuva Awards honours youth icons

Akhilesh Yadav, Ekta Kapoor, Yuvraj Singh, Sonu Nigam, Mary Kom were amongst the award winners

exchange4media Staff Feb 22, 2013 6:51 PM