New media is helping, not harming newspapers: Ravi Dhariwal
New media is an additional help for print media; it shouldn’t be differentiated, but be combined with print, says CEO of The Times of India
The new media ecosystem is constantly changing, however, newspapers need not be apprehensive about the digital platforms. It will only boost the readership rather than eating the pie from print. According to Ravi Dhariwal, CEO, The Times of India, “Newspaper is a growing opportunity, and new media is helping it and not harming it.”
He remarked that all newspaper publishers are either afraid of new media or use it as a “sidekick” to reach the audience. “New media is an additional help for print media; it shouldn’t be differentiated, but be combined with print. As long as the newspaper caters to its readers, it is fine. That’s the reason why we give readers’ agenda and judgment with views and counterviews,” Dhariwal added.
He further said, “It depends upon the society you are living in. For example, in India only about 35 per cent of the population is reading e-papers, but the number in the US is as high as 66 per cent.”
Ravi Dhariwal was sharing his views on the topic ‘Newspaper and the new media ecosystem - Are we ready’ at the South Asia Media Summit (SAMS), which was held in Islamabad on February 20, 2013. The Summit was organised by the All Pakistan Newspaper Society (APNS), in association with the exchange4media Group.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube