Digital advertising in the auto sector is witnessing tremendous growth with auto manufacturers taking to the Internet in a big way. In fact, auto companies have increased their digital spends from a mere 1-2 per cent to over 8-10 per cent. exchange4media takes an in-depth look at the growth spurt and the emerging trends in digital advertising.
In a bid to reach out to its youth TG, PepsiCo has embarked on a digital campaign for Pepsi My Can. The three-ad digital campaign featuring actors Ranbir Kapoor, Deepika Padukone and John Abraham separately went live on Facebook, the Network18 website and Youngistaan on October 30, 2009. The ads have been directed by Cell18’s Zubin Driver.
Moderating the session titled ‘What do sports management and marketing agencies look from clients and broadcasters?’, when moderator and well-known sports anchor Charu Sharma asked that question, he got a three-word reply – everything and anything. The role of marketing agencies, sports federations, broadcasters, the Government and Sports Ministry came under the scanner at the panel discussion at the ISMF 2009.
The Indian Sports Marketing Forum 2009 saw experts discuss ways and means to look beyond cricket and bring about a sports revolution in India. When it comes to leveraging sport, long-term plans outweigh any short-term attractions. The role of marketing agencies, sports federations, broadcasters, the Government and Sports Ministry came under the scanner in the various panel discussions at the day-long Forum. <br><br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=36325§ion_id=3&pict=6&tag=32310 target=_blank><b>ISMF 2009: ‘We are at the cusp of a major sports revolution happening in India’</b></a><br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=36326§ion_id=3&pict=7&tag=32311 target=_blank><b>ISMF 2009: Getting more bang for the sporting buck, long-term players win</b></a><br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=36327§ion_id=3&pict=8&tag=32312 target=_blank><b>ISMF 2009: Indian sports federations, better
What is BCCI doing that other India sports federations are not doing? Is it fair to blame cricket for the lack of interest in other sports? Why have we not been able to replicate the IPL success in other sports? These and other such pertinent questions were asked and answers sought at the session titled ‘Sports Federations – Is reinvention the way forward’ at the India Sports Marketing Forum (ISMF) 2009, held in Delhi on October 30.
When it comes to leveraging sport, long-term plans outweigh any short-term attractions. At the end of the day, it is performance that matters. Going forward, advertisers also demand higher accountability and better ROI. The session on ‘Bang for the Buck - How do Advertisers Get Best ROI for Their Investment?’ at the second edition of ISMF saw a spirited panel deliberating on net results, performance at sports, and concentrating on long term plans.
A little bit of drama, winning performances, some smart marketing and advent of new technologies could go a long way in attracting more eyeballs and the growth of sports. These formed the crux of discussions at the session on ‘Scale of Sports Businesses - A Broadcasters Perspective’ at the India Sports Marketing Forum (ISMF) 2009 held in the Capital on October 30.
The second edition of the Indian Sports Marketing Forum saw TAM Media Research’s LV Krishnan point out the seven ‘sins’ that sports audiences commit in an interesting presentation. On the other hand, TNS Sports’ Richard Brinkman outlined the immediate challenge in ROI in sponsorship and the need to be able to measure value and impact.<br><br> <b><a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=3&news_id=36322&pict=6&tag=32302 target=_blank>ISMF 2009: LV Krishnan and the seven sins of sports audiences </a></b><br> <b><a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=3&news_id=36323&pict=7&tag=32303 target=_blank>ISMF 2009: Keeping sponsorship at the top of the tree – TNS’ Richard Brinkman</a></b><br>
Speaking at the second edition of the Indian Sports Marketing Forum (ISMF) in Delhi on October 30, 2009, Richard Brinkman, who heads TNS Sports, made a strong case for measuring ROI in sports sponsorship and how sponsorship was a fantastic way to make products.
Only LV Krishnan could have made a presentation filled with numbers, figures and graphs and still enthrall the audience from start to finish. The CEO of TAM Media Research enumerated the ‘Seven sins of sports audiences’ in an interesting presentation at the India Sports Marketing Forum (ISMF) 2009, held in the Capital on October 30.
‘Power Play’, the concluding session of the India Sports Marketing Forum (ISMF) 2009, saw an interesting one-on-one interaction with Shailendra Singh, Joint MD, Percept Ltd. The session was chaired by Amit Agnihotri, Co founder and Director, exchange4media Group, and Editor, Pitch. In his unconventional style, Singh gave his insight into the Indian sports industry and explained the difference between loving the sport form of cricket versus loving the entertainment form of cricket.
Mindshare’s Chennai and Hyderabad offices have had a busy time in the last two months. The agency’s two offices have bagged new accounts to the tune of Rs 50-plus crore, which include Bharathi Cement, Coromandel International, T.I.M.E and Russell’s Spoken English businesses, among others.
Graphisads, which had bagged the OOH rights for the Srinagar International Airport in June 2009, now seeks to capitalise on the surge of Haj pilgrims at the airport. The Delhi-based outdoor media owner claims to be providing advertisers eye-catching sites to reach out to the higher disposable income group of Haj pilgrims.
Print ad volumes were up 2 per cent during January-September ’09, as compared to January-September ’08. Education was the top sector in print advertising during this period, while educational institutions had the highest share of all categories advertised in print. Tata Motors Ltd was the No. 1 advertiser in print during January-September ’09.