ISMF 2009: At the end of the day, it’s performance that matters

The Indian Sports Marketing Forum 2009 saw experts discuss ways and means to look beyond cricket and bring about a sports revolution in India. When it comes to leveraging sport, long-term plans outweigh any short-term attractions. The role of marketing agencies, sports federations, broadcasters, the Government and Sports Ministry came under the scanner in the various panel discussions at the day-long Forum. <br><br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=36325§ion_id=3&pict=6&tag=32310 target=_blank><b>ISMF 2009: ‘We are at the cusp of a major sports revolution happening in India’</b></a><br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=36326§ion_id=3&pict=7&tag=32311 target=_blank><b>ISMF 2009: Getting more bang for the sporting buck, long-term players win</b></a><br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=36327§ion_id=3&pict=8&tag=32312 target=_blank><b>ISMF 2009: Indian sports federations, better

e4m by exchange4media Staff
Updated: Nov 2, 2009 7:52 AM
ISMF 2009: At the end of the day, it’s performance that matters

The Indian Sports Marketing Forum 2009 saw experts discuss ways and means to look beyond cricket and bring about a sports revolution in India. When it comes to leveraging sport, long-term plans outweigh any short-term attractions. The role of marketing agencies, sports federations, broadcasters, the Government and Sports Ministry came under the scanner in the various panel discussions at the day-long Forum.

For a session by session coverage of the day’s proceedings, please read:

ISMF 2009: ‘We are at the cusp of a major sports revolution happening in India’

ISMF 2009: Getting more bang for the sporting buck, long-term players win

ISMF 2009: Indian sports federations, better pull up your socks, say experts

ISMF 2009: ‘We lack a combined vision for sports in India’

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