ISMF 2009: ‘We lack a combined vision for sports in India’

Moderating the session titled ‘What do sports management and marketing agencies look from clients and broadcasters?’, when moderator and well-known sports anchor Charu Sharma asked that question, he got a three-word reply – everything and anything. The role of marketing agencies, sports federations, broadcasters, the Government and Sports Ministry came under the scanner at the panel discussion at the ISMF 2009.

e4m by Nitin Pandey
Updated: Nov 2, 2009 7:53 AM
ISMF 2009: ‘We lack a combined vision for sports in India’

Moderating the session titled ‘What do sports management and marketing agencies look from clients and broadcasters?’, when moderator and well-known sports anchor Charu Sharma asked that question, he got a three-word reply – everything and anything.

The role of marketing agencies, sports federations, broadcasters, the Government and Sports Ministry came under the scanner at the panel discussion at the ISMF 2009, held in Delhi on October 30. The panel, which comprised Sunil Yash Kalra of womenscricketworld.com and Percept’s Manuj Agarwal, also mulled over the vision for sports management companies.

Charu Sharma, sports commentator/ anchor (Moderator):

“Agencies want everything and anything from the client. Sports marketing companies need to wake up and work hard, but nobody is taking the first step. Change must begin within our sports fraternity. Sports management companies promise too much, but deliver very less. Massive companies in India only do massive events. We don’t have local channels to cover local events. So, there is a massive vacuum.”

Sunil Yash Kalra, womenscricketworld.com:

“Sports in India is incomplete without having the Indian government and Sports Ministry playing a significant role in it. They need to educate themselves. Sports management agencies need to introspect, educate the players and show ROIs to sponsors. Broadcasters need to be a little more kind towards non-cricketing events. Agencies should go out, deliver and bring in some innovation.”

Manuj Agarwal, Percept:

“One of the problems that we have is lack of a combined vision for sports in India. Agencies, federations and broadcasters – these three entities should sit together and create a combined vision. Clients are always there. The problem is not having the right product. Sports marketing companies have a big role to play in the development of sports and sportspersons.”

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube
Tags e4m