DSN, a digital out-of-home network headed by twin brothers Gaurang and Devang Shah, has been doing some noteworthy work for clients, especially in the digital OOH space. Two recent OOH campaigns have been for Oster and tying up with ESPN-Star Sport for real time updates on the ongoing Airtel Champions League T20 matches.
Walt Disney Television International India (WDTVI) has decided on its advertising partners. In the wake of a multi-agency pitch, Contract Advertising has retained the creative business. It is understood that the media duties of WDTVI were also under review and that Starcom Worldwide has been assigned the media mandate. The account size is pegged in the vicinity of Rs 25-30 crore.
Vizeum has been assigned the media mandate for Luxor Writing Instruments (Luxor/ Parker portfolio). The account size is pegged at Rs 15 crore. It may be recalled that Vizeum was announced three months back, and now has offices in Mumbai, Delhi and Chennai. The agency is headed by S Yesudas, MD for the Indian Sub-continent.
In a market that is getting increasingly getting cluttered, Times OOH has lined up plans to focus on innovations in the OOH sector to stand apart. In an exclusive conversation with exchange4media, Sunder Hemrajani, Managing Director, Times Innovative Media, talks about the plans, the strategies and the road ahead.
Alok Kumar Ghosh (Dada to friends), who had quit Bates141 Chennai as Senior Creative Director in August 2009 to start his own designing division, has decided to name the division ‘The Touch - Design Factory’. The aim is to be a design specialist in the space and provide that extra ‘touch’.
Close on the heels of its Mumbai office winning the Walt Disney Television International (WDTVI) account, Starcom Worldwide’s Delhi office has won the media duties of Eko India. Starcom has won the business following a competitive pitch, though details on other agencies were not available.
TAM Media Research’s ratings for the first five matches played in Champions League T20 2009 show an average TVR of 1.16 for all the matches. Even though IPL 2009 ratings were lower than IPL 2008 ratings, a quick comparison of TAM numbers show that the rating of the Indian league teams in CLT20 2009 matches are lower than that seen of the teams in IPL 2009.
There are other challenges, namely the apathy of the civic agencies towards the outdoor media. The reality is that almost all government and civic authorities consider outdoor media as a burden. Despite heavy licensee fees and taxes, outdoor media does not enjoy 100 per cent legality. It is really strange. Something tangible should be done to impress upon the civic agencies to ‘promote’ outdoor and not to ‘control’ it.