It is learnt that Ranjeev Vij is set to join experiential advertising and marketing agency, Iris Nation, as Board Director. Vij had recently put in his papers as Vice-President and Business Director of BBDO. Vij was with BBDO for a year, where he had headed the Hewlett Packard (HP) imaging and printing business, and was also responsible for new business projects. Vij, who has 15 years’ experience, started his career with RK Swamy/BBDO in 1994 as an account executive.
Tequila, the integrated marketing services company of the TBWA\India Group, has strengthened its operations in Mumbai by bringing on board Vinod Vijaykumar as Senior General Manager and Ravi Pinto as Client Services Director. Vijaykumar has been elevated from his previous position of General Manager - South, with additional responsibility of the Western region, while Pinto moves from Ogilvy Action, Mumbai.
Print ad volumes of cellular phone services have dropped 20 per cent during H1 ’09, as compared to H1 ’08. Bharat Sanchar Nigam Ltd had the maximum share of all the advertisers of cellular phone services in print during this period. Sixty-one per cent of cellular phone services advertising was seen in non-metro newspapers.
LIC has launched a new campaign highlighting its Pension Plans. Conceptualised by Mudra Communications, the new TVC, titled ‘Statue’, revolves around the growing standards of living of an average Indian today and the challenges of maintaining the same comfortable lifestyle after retirement.
Monthly magazine ‘Yojana’, brought out by the Ministry of Information and Broadcasting and published in 13 languages, will now have senior journalist Durganath Swarnkar as an additional Editor for its Hindi edition. Remi Kumar is the other Editor for ‘Yojana’ Hindi.
Just when one thought that the Ministry of Information and Broadcasting under Ambika Soni was being very progressive in its outlook on broadcast content, yesterday’s statement by Justice GN Ray, Chairman of the quasi-judicial Press Council of India, that television tends to sensationalise news is worrying, writes Pradyuman Maheshwari.
Beating slowdown trends, Zapak Digital Entertainment is eyeing over 100 per cent revenue growth year-on-year in 2009-10. The company also aims to provide a lot more innovative advertising and also setting up around 300 gaming cafes across the country. Rohit Sharma, COO Zapak.com, shares the company’s growth plans and more with exchange4media.com.
Ministry of Adult Education has called for tender for its creative duties. Twelve agencies are reportedly in the fray for the business. The objective encompasses promoting and highlighting the Total Literacy Campaign (TLC) and Post Literacy Programme (PLP). The first round of presentations is slated for August 13, 2009.
We have really rebuilt from Connecturf to Ignitee, and post the re-branding, we have rebuilt the organisation in the last 6-7 – rebuilt it not only in terms of getting people or building business, but in terms of processes, identity, and market share, which is very important. The kind of phenomenal growth seen in Ignitee in the last 6-7 months is by far unparalleled in the digital industry itself. We have seen a 200 per cent jump in nine months’ time and we have seen it with significant new businesses. That has been the Ignitee story.