Intelenet Global Services Pvt Ltd has appointed Gayatri Balaji as Chief Operating Officer for its domestic BPO business for South India. Balaji will be responsible for managing operations and all support functions of the company’s centres in the region. Prior to joining Intelenet, she has held senior executive roles with companies like Standard Chartered Bank and Citibank. In her last stint, she was heading Clinical Data Management and Statistical Analysis at Tata Consultancy Services.
Deepesh Pandey and Manish Srivastava have joined India Infoline as co-heads of the investment team for its Asset Management business, IIFL Capital. Pandey joins from Mirae Asset, Singapore, where he was Deputy CIO. Srivastava was a Fund Manager with Halbis (HSBC Global Asset Management), Singapore. Both Pandey and Srivastava have 13 years’ experience each in the Indian equity market. On the new appointments, Nirmal Jain, Chairman, India Infoline, said “In line with our strategy of building new businesses with leadership by people who are not only well experienced but have an unparalleled track record, we are very pleased to announce that Pandey and Srivastava have become part of our team for the asset management business.”
American Express Banking Corp (AEBC) has announced two senior appointments. Simran Kalra has been made Vice President, Product Management & Development, while Shanta Vallury Gandhi is Vice President – Acquisitions and Partnerships for India operations. These two new roles entail responsibility for providing strategic direction to further enhance the leadership position of American Express Consumer Card business in India. Kalra had joined American Express in India 15 years ago, and subsequently held several senior positions in the Asia Pacific and Australia region. Gandhi comes to American Express after a nine-year stint with ICICI Bank, where most recently she had held the position of Joint General Manager.
The 17th Asia Brand Congress 2007 began in Mumbai on September 25. The two-day event had some of the best brand managers in the world converging under one roof to share their views and form opinions on the importance of branding. This year’s theme is ‘Communicating a brand that connects, engages and inspires audiences’.
Cologne-based Blue Lion Mobile GmbH has announced the official launch of its flagship product ‘Qeep’ in India. ‘Qeep’ is a social networking software developed on Java for mobile phones and can be downloaded for free and installed on mobile phones. Equator Communications is handling the promotion for ‘Qeep’ in India.
Fever FM, in association of British Airways, has embarked on a contest for its listeners, titled ‘England Jao, Right Now’, from September 24. The five-day contest would give a chance to listeners in Delhi, Mumbai and Bangalore to win a return flight to London on British Airways and a four-night stay in a luxury hotel.
Bates 141 India has elevated Sandeep Pathak as CEO. Pathak, who takes charge with immediate effect, replaces Subhash Kamath, who has been made Managing Partner at BBH. Meanwhile, Sonal Dabral, Regional Creative Director, Asia Pacific, and Chairman India, Bates 141 has appointed an Executive Committee that will include Pathak, Vijay Singh, MD, 141 Sercon; Manosh Mukherjee, COO, Bates 141, and Dheeraj Sinha, Chief Strategy Officer.
MPG India has won the media duties of life insurance company, DLF Pramerica. The win came after an elaborate multi-agency pitch and the account size is estimated at Rs 25-30 crore. MPG will take care of all media planning and buying requirements of DLF Pramerica and also provide integrated solutions planning.
Nine FM, Sikkim’s first private 24 hour FM station, went on air from September 25. The FM station would be available to people within a radius of 30 km around capital Gangtok. The station is an initiative from Kolkata-headquartered Chinar Circuits Ltd, which has interests in real estate, hospitality, education, media and entertainment.
Perspectrum Consultancy, a division of Percept Ltd, has won the business of Mirah Group. Perspectrum would bring in a 360-degree integrated marketing approach to assist the Group build strong working brands in their hospitality and entertainment verticals.
NDTV Media CEO, Raj Nayak, has been unanimously elected as the new President of the India Chapter of the International Advertising Association (IAA) for 2008-2009 at its Annual General Meeting held in Mumbai on Wednesday, September 24, 2008. Nayak, who has served as Vice-President of IAA, takes over from Pradeep Guha.
The Market Research Society of India (MRSI) conducted its 18th annual Market Research Seminar in Mumbai on September 25. Designed as a two-day event, day one saw serious deliberations on various research papers from organisations such as IMRB on subjects like new opportunities, connecting with the consumers and making relevant offers.
Rising newsprint cost and a falling rupee is taking its toll on the magazine industry, forcing print players to rework their ad rates and cover prices. Outlook has increased its cover price from Rs 20 to Rs 25. Also, the ad rates for Outlook, Outlook Hindi, Outlook Business, Outlook Money and Outlook Traveller have been revised.
Aegis Media recently concluded its first ever management meeting in India. The Aegis Media APAC board, headed by Patrick Stahle, CEO, Aegis Media APAC, was in Mumbai for this meeting, held on September 23-24. With Posterscope and Isobar also active in India, Stahle said that Ashish Bhasin, CEO, Aegis Media India, had ensured a good start to his stint here.
In India, the relationship between the client and the agency is somewhat casual because at times the agencies here neither get the required time nor the right budget that is needed to create and execute the idea. For example, some clients in India would buy a Rs 1 crore idea, but would want that idea to be executed in just Rs 30 lakh. But in America, the agency would ask the client to reconsider and come back with a new idea that fit the budget.