The radio operators, who have been allotted frequencies under Phase II of FM expansion, formally created the Association of Radio Operators of India, the FM radio industry body, on Friday. An 11-member ‘Constituent Assembly’ was formed to propose the constitution of the association.
Buoyed by the successful launch of Brooke Bond Red Label Natural Care in North India, Brooke Bond 3 Roses Natural Care has been introduced in the Andhra Pradesh and Tamil Nadu markets. The brand will soon be extended to the Kerala market, and will co-exist with the Brooke Bond 3 Roses brand in all three markets.
Hutch has launched two new plans – TalkHome 299 and TalkRoam 499 – for its postpaid customers and Recharge Card 899 for its prepaid customers. While the TalkHome 299 plan will allow postpaid customers of Hutch to make calls to any phone across India at Re 1 per minute, the TalkRoam 499 plan will also enable customers to make and receive calls while roaming on Hutch network at Re 1.
Walt Disney Company (India) and Buena Vista International have appointed Shyam P S as Head of Film Production and Acquisitions, Buena Vista International (India). Based in Mumbai, Shyam will spearhead the company's feature films production and acquisitions in India as part of the Studio Entertainment Business.
The touch-and-feel factor is important when it comes to children, a fact that Indian kids' channels are well aware of. Disney India took this knowledge to the next level when it kicked off its Asia-Pac musical event, 'Disney Magic', in India. Disney banked on aggressive marketing to ensure that 'Disney Magic' was utilised to the fullest for establishing Brand Disney further in India.
After nearly two weeks of intriguing viewers with a teaser campaign, the commercial for Chevrolet Aveo, the latest car from the GM stable to be launched in India, breaks on air on March 17 on all mass channels. Created by McCann Erickson, the TVC brings together the Hum Tum pair of Saif Ali Khan and Rani Mukherjee.
The Emami Group on Thursday launched Navratna Cool Talc, the first extension of brand Navratna. Emami has roped in its brand ambassador Shahrukh Khan for the advertising campaign of Navratna Cool Talc, which has been positioned as 'Duniya ka sabse chhota AC'.
From the brightly painted posters of a movie at the time of its release to the multi-media promotion of a movie well before its launch – movie marketing in India has come a long way. Be it cases like 'Hum Tum' or 'Rang De Basanti', savvy marketing of movies is gaining ground.
<p align=justify>"I think that the whole media is in a crisis. It's a paradoxical situation. You have an exploding media, which is expanding in every segment – television, Internet and print. But I also think everybody is questioning their basic assumptions. Who is our target audience? How do people get information? When do they want this information? What are they willing to pay for information? Has news become a commodity? By information I mean news, opinions, analyses. These are the questions everybody is asking themselves because the consumer is getting information from many different sources in real time. There is no waiting any more."