WPP wins AXA’s global media account
Wavemaker and GroupM will be handling the AXA account in close to 30 markets across EMEA, Asia and LATAM. Wavemaker will be working on all markets, except France which will be handled by GroupM
WPP has been awarded AXA’s global media account after a competitive pitch process.
Speaking about the account win, Mark Read, CEO of WPP said: “AXA is a great brand and we are very proud to have been given such an extensive brief to support its development through the media, technology and data expertise of Wavemaker and GroupM.”
Toby Jenner, Wavemaker’s new Global CEO, said: “We are delighted to begin a new relationship with AXA. To have won their business and be their chosen partner as they transform into a services company. It says everything about the breadth and depth of Wavemaker’s ability to deliver transformative solutions.”
Wavemaker and GroupM will be handling the AXA account in close to 30 markets across EMEA, Asia and LATAM. Wavemaker will be working on all markets, except France which will be handled by GroupM.
This is the latest in a series of new client assignments and wins for Wavemaker, which include Huawei (across multiple markets, including China), China Mobile, Australia Post, Eurostar in Europe, William Hill in the UK and the global retention of Chevron.
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