Vertuals ropes in Rekha Rao and Sandeep Vasudevan as Business Heads

Rao will spearhead the revenue generation and profitability of Vertuals and Vasudevan will be responsible for introducing creative and innovative audio-visual content

by exchange4media Staff
Published - Sep 18, 2019 2:11 PM Updated: Sep 18, 2019 2:11 PM
Vertuals

Vertuals, the digital content specialist unit from IdeateLabs, has bolstered its team with the appointment Rekha Rao and Sandeep Vasudevan as Business Heads.

Based in Mumbai, they will report to the Managing Partner, Ajay Tripathi. 

Rao has been in the industry for more than two decades. She has adept understanding of content trends, consumer insights, IP/content management, planning and strategizing, revenue modelling, P& L management, start-up incubation.

She will spearhead the revenue generation and profitability of Vertuals whereas Vasudevan will be responsible for introducing creative and innovative audio-visual content, with a focus on bringing technological innovation into the creative offerings, while overseeing the entire business vertical.

 Vasudevan comes with an exceptional track record of success in creating content for television and digital media. Over the span of two decades in the industry he has covered various genres and specializes in all aspects of the creative process from ideation to visual conceptualization, show flows and structuring, scripting, shoot and post. 

On the appointment, Tripathi said, “We are delighted to have Rekha and Sandeep onboard. Vertuals is on an aggressive expansion mode. We are foraying into various new divisions in the content space such as creating OTT web series, interesting AV ads, VR films, short-form and long-form content that masters in storytelling, which is in our company’s DNA. To spearhead these operations, we were looking forward to strengthening our leadership team by getting on board the right mix of professionals from the industry. Rekha and Sandeep come with an impressive work-background that will be ensuring our growth and strengthening our foothold in the market guaranteeing enhancement in brand storytelling, innovative concepts and ideas that will help our clients in shaping their communication.” 

Rao added, “It is fascinating for me to work with a zealous team, where creativity and innovation are inbuilt in their DNA. I’m keen to deliver innovative strategy, client-focused solutions.”

 Vasudevan said “I am excited to be a part of the sturdy and young team at Vertuals. I come with a vision to marry technology and creativity in the field of content.”

 

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