Entropy appoints Kanan Dave as Senior Vice President of Strategy & Operations
Dave has a diverse experience of 13 years in the media and entertainment industry
Entropy, a Reliance Entertainment co-owned digital marketing agency, recently announced the appointment of Kanan Dave as Senior Vice President, Strategy and Operations. Entropy, India's biggest celebrity marketing agency digitally manages the country's leading celebrities and social media influencers. Out of the top five most followed celebrity accounts on Instagram, three are digitally handled by Entropy. Deepika Padukone, Hrithik Roshan, Jacqueline Fernandez, Shraddha Kapoor, and Kriti Sanon, to name a few are the celebrated individuals that are digitally managed by the agency. The cumulative social media reach of Entropy clients is a staggering 387.5 million.
Kanan, who has a diverse experience of thirteen years in the field of media and entertainment business has previously, worked with organisations such as The Walt Disney Company of India, UTV Motion Pictures as the Director, Talent and Artist relations & Marketing, Saregama India Ltd(HMV), Big 92.7 FM and Music Broadcast PVT Ltd (Radio City 91 FM), to promulgate a few. She has been leading marketing campaigns for films like – Dangal, ABCD 2, PK, Haider, Heropanti, Baaghi, Tamasha, Kaipoche in the Indian entertainment segment.
Dave will be under the aegis of one of Bollywood's most sought-after strategic minds, Prabhat Choudhary, who is also the majority stakeholder in the entity, Entropy. Through a young team of advertising and creative professionals, the agency subscribes to the version 2.0 of the digital arena under the leadership of Prabhat Choudhary, himself, a leading name in the business of communication and imaging who heads and drives this initiative
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