Prime Day 2019 was biggest two-day celebration for Prime members in India
Echo Dot and Fire TV Stick with Alexa Voice Remote were among the top-selling deals in India, with Fire TV Stick being the top-selling deal across all categories this Prime Day
The two-days Amazon Prime sale celebration was the biggest shopping event in the first half of 2019. India witnessed the sale from 15th July to 16th July 2019. Millions of products purchased; a record number of members streamed video titles and listened to music.
Prime members in India joined Prime Day celebration along with members in 17 countries, enjoying the best of shopping, savings and entertainment. Following the epic two-day event with thousands of deals just for Prime members, sales surpassed the previous Prime Day and any other two-day period making this the largest shopping event for Prime members. Prime Day was the longest ever and saw members in India shop and stream like never before enjoying over 1,000 new product launches & deals and video & music titles, specially curated for Prime Day.
Talking about sales statistics in India, members from over 70% pin codes of India shopped this Prime Day. More than twice as many customers signed up for Prime membership in the announcement to event period compared to last year; more than 40% of new members came from cities outside the top 10 cities. The top-selling deals in India this Prime Day included Echo Dot and Fire TV Stick with Alexa Voice Remote, which was also the top-selling deal across all categories this Prime Day.
The Prime Video viewers across the country enjoyed the Prime Day lineup of 14 blockbuster titles, from 9 languages, including the Prime Day concert. Enthusiastic members shopped from over 1,000 new product launches including OnePlus 7 Mirror Blue, Maggi Fusian, Samsung Galaxy M40 Cocktail Orange, Alexa-enabled washing machine by IFB among others.
“Prime Day has become the biggest celebration of shopping, savings, and entertainment that members, brands, and sellers in India look forward to each year,” said Amit Agarwal, SVP and Country Manager, Amazon India. He further added, “Prime members in India enjoyed shopping the deals and new launches, buying thousands of products from small & medium sellers, artisans, entrepreneurs and innovators and our sellers, Kala Haat artisans and emerging Launchpad startups all saw a sharp increase in sales. Our brand partners increasingly see Prime Day as the ideal event to offer highly anticipated and never-before-seen products – giving these coveted items a launch like no other.”
Members appreciated the unique selection from small and medium businesses. With exposure to Prime members across India at an all-time high, over 4500 small & medium sellers in India saw sales above INR 10 Lakhs. Top selling products from SMBs included Power Gummies Hair Vitamin, Anti-Theft Backpack with USB Charging Port and Ayurvedic products from Kapiva. Sales volumes increased 67% over last Prime Day. Kalahaat artisans witnessed their sales volume increase close to 150%and Launchpad sellers experienced a YoY jump of over 65% increase in sales over last Prime Day.
Shrey Badhani, Founder at Kapiva Ayurveda, said “At the outset, we would like to thank our customers and the Amazon team for their constant support and guidance that led to a successful Prime Day for brand Kapiva! This was our second Prime Day and our first with the Launchpad team. We have seen our highest ever per day sales over these two days and are excitedly waiting for Prime Day 2020!”
Ankita Chaudhary, COO Power Gummies said ''Prime Day gave us a unique opportunity to showcase our brand Power Gummies hair vitamins and also provided us key insights on pricing and inventory. It helped us in boosting our revenue and brand recognition. During the event, we saw our highest ever per day sale - Thank You Amazon!''
This Prime Day was the biggest sales event for Amazon devices in India. The most popular deal in India this Prime Day was the Fire TV Stick with Alexa Voice Remote. Xiaomi was the no.1 selling smartphone brand by unit sales with Redmi Y3 being the highest selling smartphone on Amazon.in by unit sales.
Entertainment- Members watched Prime Video in over 4,000 towns and cities across India. From the announcement to the Prime Day period, Prime members streamed music in over 35 Indian and international languages on Prime Music. Prime Music India saw the highest listeners ever in the week leading up to Prime Day. Since the announcement of the Prime Day event, the most-streamed celebrity curated playlists were Neha Kakkar, Armaan Malik, Shreya Ghoshal, and Hrithik Roshan.
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