Narendra Tripathi joins Small Screen as Director, Business Development

Tripathi has previously worked with NDTV, Channel 7 (now News 18 India) and Channel V

e4m by exchange4media Staff
Updated: Jul 2, 2019 4:50 PM
NarendraTripathi

Small Screen Film & Television has appointed Narendra Tripathi as Director, Business Development.

 

Tripathi brings with him extensive experience across sales, marketing and driving content ideas in his previous roles at NDTV, Channel 7 (now News 18 India), Channel V, as well as with start-ups such as Indya.com and Radio Stations Radio Mirchi and Radio Mantra. He played a key role in the launch of NDTV Good Times, Indian television industry’s first lifestyle channel.

 

Commenting on the move, Tripathi said, “With 4G-powered smartphones in every hand, the rules of content consumption are being rewritten in India. Small Screen has proven itself to be a nimble player, which has managed to produce quality content at scale – whether it is for television or digital platforms. Multi-faceted media companies like Small Screen will lead the content production space in the years to come. I’m looking forward to being part of this journey and deliver value to Small Screen’s television, digital and OTT partners.”

 

Prashant Sareen, Partner, Small Screen, said, “We started our journey in the 2000s with ‘Highway On My Plate with Rocky & Mayur’. We have seen digital technologies upend media formats and change the way we tell stories. The ability to constantly transform yourself as technology improves at a blistering pace is going to be a key skill set for any media company today. And Narendra will help drive that transformation at Small Screen.”

 

 

Roopak Kapoor, Partner, Small Screen, added, “As formats and platforms change, so does the business of making content. Small Screen is focusing its efforts on creating formats and content where we retain IP. We are working with brands directly to conceptualise their branded content and digital ad campaigns. This was unheard of even five years ago! In such a shifting landscape, we’ve decided to add to our strengths. Narendra will help Small Screen forge new partnerships with television channels, OTT platforms, and brands.”

 

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