Madison Media appointed media agency of record for Medlife

The account will be handled by the agency’s Bangalore office – Madison Media Omega

e4m by exchange4media Staff
Updated: Oct 17, 2019 11:53 AM
Madison Media

India’s leading media agency, Madison Media just announced that it has been appointed as the Media AOR for Medlife. The account was won in a multi-agency pitch and will be handled by the agency’s Bangalore office – Madison Media Omega.

Medlife is India’s largest e-health platform. Aiming to improve health outcomes for consumers by making it simple, accessible and personal, Medlife provides home delivery of medicines, lab tests at home, online doctor consultations and more.

Since its inception in November 2014, Medlife has scaled rapidly to become the first e-pharmacy to clock 1000-crore revenue run rate. It currently services 29 states, 4,000 cities and 25,000 pin codes in India fulfilling over 25,000 deliveries daily.

Medlife operates its medicine delivery service through 40 fulfilment centres and 3 large regional hubs in 22 cities. Its USPs include a transparent inventory-led model and the steadfast conviction to sell drugs only against a valid doctor’s prescription. Medlife has one national and five regional laboratories and over 350 phlebotomists helping bring diagnostics to patients’ homes. It has also launched its e-consultation service after acquiring Eclinic247 last year.

Meera Iyer, Chief Marketing Officer, Medlife, “We believe Madison has the data-driven approach that is required in today’s fragmented media landscape in reaching out to our customers. This partnership with Madison will definitely be a positive one and we look forward to strengthening our position as India’s largest e-health platform further”.

Vikram Sakhuja, Partner & Group CEO Madison Media & OOH, “Treatment of illnesses, especially those that are chronic in nature, takes its toll on all of the patient’s resources. MedLife through its online pharmacy, consultations, path testing, etc liberates the life of the Patient. We see this as a category that is at the tipping point of explosive growth. It is super exciting to partner MedLife on this journey.”

Dinesh Singh Rathod, Chief Operating Officer, Madison Media Omega, “We are excited to have Medlife on board and are looking forward to a long and mutually rewarding partnership.”

Madison Media Group is India’s foremost media agency handling media planning and buying for blue-chip clients including Godrej, Marico, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Blue Star, Domino’s, McDonald’s, Gaana.com, Timesjobs.com, Tata Chemicals, Crompton, Indian Oil, Snapdeal, Piramal Healthcare, Gowardhan Dairy and many others. Madison Media is a part of Madison World which through its 11 companies served last year, as many as 500 advertisers.

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