L’Oreal India invites media pitch for an estimated Rs 400 crore account
The pitch has been called for handling the entire ambit of L'Oreal's media services
L’Oreal India has reportedly called for a media pitch for an estimated Rs 400 crore account. The incumbent agency is Wavemaker.
Media reports have confirmed the development although L’Oreal hasn’t offered to comment on the topic. Many of India’s top media agencies are gunning for the account.
The pitch has been called for handling L’Oreal’s entire ambit of media services, which includes strategy, communications planning, integrated media approach, investment and buying for all of the brand’s categories.
L’Oreal has been operational in India since 1994 and went on to become one of the leading cosmetic brands in the country. The cosmetic giant has several brands under its category, from the mass consumer brand Garnier to the high-end Yves Saint Laurent.
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