LIC Mutual Fund awards its PR mandate to Veritas Reputation PR

The mandate covers all aspects of corporate reputation management, product communications and media outreach across India in print and digital mediums.

by exchange4media Staff
Published - Sep 18, 2018 4:34 PM Updated: Sep 18, 2018 4:34 PM

Veritas Reputation PR (VRPR) has announced that it has won the PR mandate from LIC Mutual Fund (LICMF), an associate of Life Insurance Corporation of India. The mandate covers all aspects of corporate reputation management, product communications and media outreach across India in print and digital mediums.

Talking about the association, Rajesh Patwardhan, Chief Marketing Officer of LIC Mutual Fund, said, “Our company is on a strong growth path and we needed a dynamic team that could take our reputation to the next level. Team VRPR won because of their strong background in BFSI sector, understanding of all formats of media and capability to execute our campaign across India.”

Hemant Batra, Managing Director, Veritas Reputation PR, said, “We are extremely proud to be associated with a prestigious brand like LIC Mutual Fund and will be assisting then in achieving their goals and growing to their rightful position in the mutual fund space. We believe that our unique reputation management framework offers greater value to large companies like LICMF, which has an all-India franchise and aims at rapid business growth.”

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