iProspect India bags digital marketing mandate for Kotak Life Insurance

iProspect India will handle services like search engine optimisation, search engine marketing, paid social, affiliates and display facilities

e4m by exchange4media Staff
Updated: Mar 3, 2020 6:39 PM
Rubeena Singh

iProspect India has bagged the digital marketing mandate for Kotak Mahindra Life Insurance (Kotak Life).

Under this partnership, iProspect India will offer its services to Kotak Life in search engine optimisation (SEO), search engine marketing (SEM), paid social, affiliates and display facilities.

Rubeena Singh, CEO, iProspect India said: “We are delighted with this win. We will work towards providing unique and innovative digital marketing solutions and growth hacks to brand Kotak Life. Kotak Life Insurance is focused on acquiring customers digitally and now, as partners in their growth story, we look forward to scaling up the digital business of Kotak Life Insurance using our integrated, data-driven and tech-enabled approach.”

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