Intellect Design Arena awards PR mandate to Ketchum Sampark

Ketchum Sampark will offer Intellect a range of services including strategic counsel & planning, media relations, issues & crisis management, advocacy and integrated campaign development

by exchange4media Staff
Published - Oct 7, 2019 5:18 PM Updated: Oct 7, 2019 5:18 PM
Ketchum Sampark Intellect

Ketchum Sampark, one of India’s leading Public Relations and Communications consultancy firm, has been awarded strategic communications and PR mandate from Intellect Design Arena Ltd., a global leader in financial technology for the entire spectrum of banking and insurance sector. Ketchum Sampark will be responsible for increasing awareness of Intellect as a pioneer in harnessing Design Thinking to create a cutting-edge suite of products for the banking and insurance sectors.

Intellect is the brand that progressive financial institutions rely on for digital transformation initiatives. The company pioneered Design Thinking for cutting-edge products and solutions for banking and insurance, with design being the company’s key differentiator in enabling digital transformation.

Speaking on the association, Debal Dutt, Executive Vice President and Chief Marketing Officer, Intellect Design Arena Ltd, said, “We are delighted to have Ketchum Sampark as our strategic communications partner due to their strong capabilities across verticals. I am confident that our partnership will lead to an overall appreciation of our brand reputation as well as brand equity".

Commenting on the mandate, N. S. Rajan, Global Partner and Managing Director, Ketchum Sampark Pvt. Ltd. said, "Intellect is the world’s first full-spectrum Banking and Insurance technology products company, which is addressing the digitalization needs of the Fintech sector globally. We are excited to partner them for integrated marketing communication to showcase Intellect’s commitment towards Design Thinking for continuous and impactful innovations".

As a PR partner, Ketchum Sampark will offer Intellect a gamut of services including strategic counsel and planning, media relations, issues and crisis management, advocacy and integrated campaign development.

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