Dell names VMLY&R as lead creative agency for India
VMLY&R will also create an overarching Connected Consumer Experience
Dell has appointed VMLY&R as its lead creative agency in India for both the Consumer and Small business portfolios.
The move indicates Dell’s intent to adopt a post-digital mindset towards marketing. As the lead agency, VMLY&R will go beyond traditional creative agency duties to create an overarching Connected Consumer Experience for Dell, which will span the entire width from mainline, digital and social communications, platforms and experiences and data.
Commenting on the appointment, Ritu Gupta, Director - Marketing, Dell, said, With the evolved customer journey and changing purchase behaviour it was important to select the agency that brings capabilities in elevating connected consumer experience.
Anil K Nair, Chief Executive Officer, VMLY&R India said, “We live in an ever-evolving world, where decades of digital adoption has now been compressed into a few months. It poses a great opportunity for an iconic brand like Dell to be portal; connecting them to various aspects of their lives and they get to live, learn, walk and play. The mandate for VMLY&R India is to think beyond the obvious and focus on a superior and seamless customer experience.”
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