VMLY&R will also create an overarching Connected Consumer Experience

exchange4media Staff Sep 29, 2020 11:10 AM

Industry observers share that the ‘new normal’ has led to advertising agencies developing streamlined operations for successfully conducting effective pitches 

Misbaah Mansuri Apr 28, 2020 8:21 AM

Some observers say even the October schedule looks ambitious & even if it does take place, there will be a visible impact on the participation. But few are also hopeful the festival will bounce back

Misbaah Mansuri Mar 30, 2020 8:19 AM

Ravindran’s last assignment was with Lowe Lintas, Mumbai, where he was Vice President – Strategic Planning

exchange4media Staff Jun 24, 2019 10:38 AM

Nair will help drive growth and build on the agency’s fully integrated service offering spanning creative, technology and data services

exchange4media Staff Mar 26, 2019 11:25 AM

Patanjali Ayurved Limited's new apparel brand aims to bring the focus and interest back to Indian clothing

exchange4media Staff Feb 11, 2019 12:25 PM

Guest Column: Managing Partner, L&K Saatchi & Saatchi says newer video formats will keep emerging forcing brands & advertisers to constantly unlearn and adapt

Anil K Nair Sep 3, 2018 8:57 AM

The Drugstore India team will be led by Anil K. Nair (CEO, Digital L&K | Saatchi & Saatchi) along with a core team comprising of SreeramanThiagarajan (Publicis), Parth Nagar &AartiSamant (L&K Saatchi & Saatchi), Sanju Menon (Leo-Burnett), Suryasen Kundu (MSL Group), & Swapnil Puranik (Razorfish) and under the overall mentorship of Praveen Kenneth, Chairman & Managing Director, L&K Saatchi & Saatchi

exchange4media Staff Jun 15, 2016 9:36 AM

Digital media experts highlight elements like a clear brief, suggested posts & conversations for FB mktg. Are Indian brands are getting it right?

Priyanka Nair Jun 11, 2013 7:57 PM

2011 will be remembered as the year when ‘the Kolaveri Di effect’ and ‘Annagiri’ showed the ad industry several new ways to engage people

Deepika Bhardwaj Jan 11, 2012 1:02 PM

Digital Law & Kenneth has bagged the entire Parle Products portfolio, including the confectionaries and savouries business. The brands include ParleG, Monaco, Hide & Seek, Parle Marie, Melody, Kisme, Musst Bites and Musst Chips. Industry sources have pegged the account size at Rs 4 crore. BC Webwise is the incumbent agency.

exchange4media Mumbai Bureau Mar 9, 2010 7:47 AM