American Express awards global media mandate to Interpublic's Universal McCann
The account was won following a review which began earlier this year
American Express has awarded its global media mandate to Interpublic's Universal McCann, following a review which began earlier this year, according to media reports.
This has been another big account win for Universal McCann after winning Quicken Loans' media mandate last month and retaining Charles Schwab account after an agency review.
Publicis Media's Digitas will continue to handle the company's creative business in the U.S.
Speaking on the mandate, Elizabeth Rutledge, Chief Marketing Officer, American Express, said, "Our goal was to select the best talent and leverage the best agency partner around the world to help us elevate our brand, deepen relationships with our customers and prospects, and drive greater marketing efficiency and effectiveness across our business.”
Earlier this year, prior to putting its media business into review, American Express debuted its first work and new global brand positioning, "Powerful Backing," from McGarryBowen, after the Dentsu owned agency was chosen to handle American Express' creative work last year.
According to reports, AmEx has spent $204.6 million on measured media in the U.S last year, however, the financial company has been looking to expand its reach beyond the U.S by offering new premium products to higher-end consumers globally.
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