WPP H1 revenue up 10.2%

Operating profit stands at 539 million pounds

e4m by exchange4media Staff
Published: Aug 5, 2022 11:46 AM  | 2 min read
WPP

WPP has posted 10.2% rise in H1 reported revenue at 6,755 million pounds.

Operating profit stood at 539 million pounds, a 11.4% increase.
WPP has said that the strong first-half is on the back of broad-based growth, sustained demand from clients and the transformation programme.

Mark Read, Chief Executive Officer of WPP, said: “We have enjoyed a strong first half, with broad-based growth across our creative, media and public relations businesses. This reflects the improved competitive position of our creative businesses, with their growing capabilities in commerce, experience and technology, our continued strength in media and the resurgence in demand for strategic communications advice from our public relations agencies.

“Our services are business-critical – driving growth, building brands, innovating and helping clients navigate an increasingly complex marketing environment. As major advertisers increasingly look to integrate their marketing investments, we are well positioned to serve the world’s largest companies, demonstrated by our success with Coca-Cola, which we are now onboarding at pace. The second quarter saw significant assignment wins from Audi, Audible, Danone and Nationwide.

“Our commitment to creativity was recognised at Cannes Lions in June where WPP was awarded the most creative company, recognising the quality of our work in all areas, spanning film, digital, media, commerce and creative business transformation. It’s a testament to our investment in creativity and the talent of our people, and I am committed to making WPP the most creative company in the world.

“Our clients are continuing to invest in WPP’s services, which reflects our attractive industry exposure in technology and healthcare, our broad global footprint, and the importance of what we do for their businesses. The actions we have taken over the last four years leave WPP much better positioned with a more uncertain economic environment ahead.”

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