CRIC

VOGO’s digital ad film pays tribute to its frontline warriors for ensuring safe mobility

The film also highlights the importance of the availability of sanitized mobility for daily commuters to stay safe

e4m by exchange4media Staff
Updated: Sep 6, 2020 10:00 AM
vogo

VOGO, a tech-enabled self-ride two-wheeler rental service, has released a new digital ad film under ‘Go Safe with VOGO’ campaign paying tribute to the courage and commitment of VOGO Warriors.

In this film, VOGO appreciatesthe efforts put in by its field executives--stepping out of their home during the ongoing pandemic, sanitizing thousands of scooters every day and enabling a safe commute for its riders.

The video has been released on VOGO’s social media pages including Twitter, Facebook, Instagram and LinkedIn.

Furthermore, the film also highlights the importance of the availability of sanitized mobility for daily commuters to stay safe. It also showcases the ways VOGO warriors keep themselves safe by wearing masks, safety screens and PPE kits. Under this campaign, the company has also distributed PPE kits and disinfects to all the field executives.

Sharing the information, Padmanabhan Balakrishnan, Co-founder & COO, VOGO said, “Cities are opening up and people are gradually moving out for essentials or to earn their livelihood and need a reliable and safe option to commute. We are grateful to our VOGO Warriors who are committed to provide sanitized scooters to the customers. Because of their efforts, VOGO has emerged as riders’ preferred choice. We thank them for their endless effort and demonstrating heroic efforts for the larger cause of keeping citizens safe while commuting.”

Earlier, VOGO has rolled out a digital ad film featuring two notorious entertainers - Amol Parashar & Abish Mathew, urging people to commute safe with VOGO’s sanitized scooters in the post lockdown world. In past few months, considering that social distancing and safe and sanitized rides are the needs of the hour, VOGO has witnessed a huge increase in the demand for personal mobility amongst its riders. The company has also recovered 40% of the Pre-COVID business post resumption of the services.

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