In the letter written to Google India Country Manager Sanjay Gupta, NBA has said the 'opaqueness' of the advertising system is causing the digital news businesses to come under tremendous pressure

exchange4media Staff Mar 11, 2021 9:29 AM

With this alliance, GroupM will gain programmatic advantages and PubMatic’s publisher partners will gain access to unique, quality ad spend from GroupM’s portfolio of global advertisers

exchange4media Staff Mar 10, 2021 8:36 AM

Adarsh Nair, Chief Product Officer, Airtel, talks about the ad tech platform that they have launched

Noel Dsouza Feb 25, 2021 8:54 AM

Revenue in the full year of 2020 was $148.7 million, a 31% increase over $113.9 million in 2019

exchange4media Staff Feb 24, 2021 1:52 PM

Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space

Misbaah Mansuri Feb 23, 2021 9:03 AM

Watch Sam Balsara, Chairman and Managing Director, Madison World, presenting the highlights of the PMAR 2021

exchange4media Staff Feb 22, 2021 8:23 AM

Conceptualised by Lowe Lintas, the campaign brings out the brand's proposition - Don’t miss any opportunity to express your beautiful self

exchange4media Staff Feb 20, 2021 8:44 AM

At the unveiling of the Pitch Madison Advertising Report 2021, Ajit Varghese, Chief Commercial Officer, ShareChat, spoke about the big shifts in technology plus covid-19 impact

exchange4media Staff Feb 20, 2021 8:33 AM

The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform

exchange4media Staff Feb 10, 2021 12:14 PM

The newspaper has also accused the tech giants of signing a secret pact that gives them dominance over the digital advertising market

exchange4media Staff Feb 10, 2021 10:46 AM

Kapoor, Secretary-General, ASCI, shared that the council intends to use social media significantly as a part of its 2021 awareness campaign

Misbaah Mansuri Feb 10, 2021 8:33 AM

As digital advertising has already surpassed print media and is on course to reach the same level as TV, the chorus for accountability and transparency is growing louder

Javed Farooqui Feb 10, 2021 8:30 AM

'Of these, 8963 were resolved by way of withdrawal or modification of the advertisements,' said I&B minister Prakash Javadekar said in response to a question in the Lok Sabha

exchange4media Staff Feb 8, 2021 10:57 AM

The first panel discussion on the dentsu-e4m Digital Advertising Conference 2021 focused on the change in consumer behavior and what that means for brand marketers

exchange4media Staff Feb 5, 2021 9:08 AM

At the unveiling of dentsu-e4m report, Jain, CRO, ABP Network, while speaking on 'how media planning can become screen agnostic,' also discussed 4 key trends that have emerged distinctly

exchange4media Staff Feb 5, 2021 9:06 AM

Lin, Global CEO Creative, dentsu International, expounded on the concept of the virtual experience economy and observed that brands need to prepare for the next generational personalization

exchange4media Staff Feb 5, 2021 8:52 AM

Speaking at the dentsu-e4m Digital Advertising Report 2021, Bajaj, CEO & Founder of WhiteHat Jr, discussed how word of mouth helped the edtech brand scale up its offerings in non-metros

exchange4media Staff Feb 5, 2021 8:46 AM

Speaking at the unveiling of dentsu-e4m Digital Report 2021, the CEO of Dentsu International India, Bhadkamkar said that voice, video and vernacular continue to be drivers of digital growth

exchange4media Staff Feb 5, 2021 8:09 AM

Digital advertising is expected to grow at 20% to reach a market size of Rs 18,938 crore by 2021, and with a CAGR of 22.47%, to reach Rs 23,673 crore by 2022

exchange4media Staff Feb 4, 2021 3:26 PM

Operating income stood at $15.65 billion and net income at $15.2 billion for this quarter

exchange4media Staff Feb 3, 2021 11:03 AM