At Goafest 2022, Ragothaman, Aqilliz Co-Founder and CEO, shares insights on digital advertising ecosystem, key challenges faced by the industry and more

exchange4media Staff May 9, 2022 8:34 AM

Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers

Shantanu David May 5, 2022 8:29 AM

The ‘pudhe chala’ campaign is getting accolades, thanks to city-based agency Siriti 

Kanchan Srivastava Apr 25, 2022 8:55 AM

Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement

Shantanu David Apr 25, 2022 8:50 AM

Naqvi, Global CEO & Co-founder, Gozoop Group, outlines that there will be no impact on marketeers as over 85% of programmatic universe is controlled by mobile ids and cookie-id is just around 10%

Kanchan Srivastava Apr 6, 2022 8:42 AM

Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center

Shantanu David Apr 5, 2022 8:28 AM

Demographic data from multiple data providers is expected to power up the Nielsen Identity System

exchange4media Staff Mar 31, 2022 1:36 PM

Zenith’s Business Intelligence – OTC Healthcare report forecasts that OTC brands will increase digital ad spend at avg rate of 11% a year between 2021 and 2023

exchange4media Staff Mar 7, 2022 11:16 AM

From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers

Kanchan Srivastava Mar 4, 2022 8:32 AM

Abheek Biswas, AVP, Consumer Insights at WATConsult, sheds light on how consumer trends are changing the advertising landscape

exchange4media Staff Mar 2, 2022 2:52 PM

The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space

exchange4media Staff Feb 25, 2022 1:02 PM

Panel comprising B Thiagarajan, Arnab Banerjee & Mahalakshmi Narayanaswamy and Vikram Sakhuja addressed the correlation between stock market & brand building, at the launch of the PMAR 2022

exchange4media Staff Feb 17, 2022 12:48 PM

A PubMatic-Forrester Consulting study states that 80% of APAC advertisers or media buyers are opting for programmatic in-app advertising in digital media plans

exchange4media Staff Feb 17, 2022 12:44 PM

PMAR 2022, unveiled on Wednesday, says AdEx will witness a 20% growth this year to touch Rs 90,000 crore

exchange4media Staff Feb 16, 2022 4:26 PM

The Isobar Group CEO spoke at length to exchange4media about the untapped market of NFTs, blockchain technology & its potential for brand promotion

Kanchan Srivastava Feb 11, 2022 8:49 AM

Guest Column: Adam Singolda, Founder & CEO, Taboola, predicts that all businesses that reach people at scale will eventually start to show ads as an additional revenue stream

Adam Singolda Feb 11, 2022 8:40 AM

DV360’s cross-channel CTV frequency management solution works for all formats, exchanges, CTV devices and deal types

exchange4media Staff Feb 7, 2022 8:43 AM

During the unveiling of the dentsu-e4m Digital Advertising Report 2022, experts shared insights on the success stories of the digital brands

exchange4media Staff Feb 2, 2022 12:01 PM

At the unveiling of the dentsu-e4m Digital Advertising Report 2022, panelists discussed about the evolving landscape of e-commerce

exchange4media Staff Feb 2, 2022 11:54 AM

The launch of dentsu-e4m Digital Advertising Report 2022 saw a panel discussion on ‘the evolution of digital media outputs from pure performance driver to performance + branding’

exchange4media Staff Feb 2, 2022 11:49 AM