Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with the country's growth, its marketing strategies & the road ahead

Kanchan Srivastava Nov 18, 2022 9:03 AM

Revenue from digital media increased 36% to Rs 63.9 crore while the revenue from traditional media was up 8.7% to Rs 82.7 crore.

exchange4media Staff Nov 5, 2022 10:13 AM

Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach

Kartik Sharma Nov 2, 2022 8:58 AM

With faster data speed, OTT and short video consumption will see a jump; traditional advertising will further shift towards digital, assert experts

Kanchan Srivastava Aug 30, 2022 8:28 AM

With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a higher growth rate in the second half of the year

Javed Farooqui Aug 25, 2022 8:20 AM

Net income was up 21% to $7.8 million

exchange4media Staff Aug 9, 2022 6:21 PM

The gaming industry, the fastest-growing space in digital advertising, has the most to gain from introduction of 5G, given that India is a mobile-first country in every segment, say industry players

Shantanu David Jul 25, 2022 8:30 AM

Google’s ‘My Ad Center’ allows users to select brand categories and control their ad experiences. How will this impact digital advertising?

Kanchan Srivastava Jul 19, 2022 8:27 AM

As per TAM AdEx Digital Advertising Quarterly Report for Jan-Mar’22, while Software category dominated Jan-Mar’22, ecom-financial services was the new entrant in the top 10 categories

exchange4media Staff Jun 30, 2022 9:55 AM

Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4

Kanchan Srivastava Jun 3, 2022 8:36 AM

At Goafest 2022, Ragothaman, Aqilliz Co-Founder and CEO, shares insights on digital advertising ecosystem, key challenges faced by the industry and more

exchange4media Staff May 9, 2022 8:34 AM

Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers

Shantanu David May 5, 2022 8:29 AM

The ‘pudhe chala’ campaign is getting accolades, thanks to city-based agency Siriti 

Kanchan Srivastava Apr 25, 2022 8:55 AM

Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement

Shantanu David Apr 25, 2022 8:50 AM

Naqvi, Global CEO & Co-founder, Gozoop Group, outlines that there will be no impact on marketeers as over 85% of programmatic universe is controlled by mobile ids and cookie-id is just around 10%

Kanchan Srivastava Apr 6, 2022 8:42 AM

Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center

Shantanu David Apr 5, 2022 8:28 AM

Demographic data from multiple data providers is expected to power up the Nielsen Identity System

exchange4media Staff Mar 31, 2022 1:36 PM

Zenith’s Business Intelligence – OTC Healthcare report forecasts that OTC brands will increase digital ad spend at avg rate of 11% a year between 2021 and 2023

exchange4media Staff Mar 7, 2022 11:16 AM

From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers

Kanchan Srivastava Mar 4, 2022 8:32 AM

Abheek Biswas, AVP, Consumer Insights at WATConsult, sheds light on how consumer trends are changing the advertising landscape

exchange4media Staff Mar 2, 2022 2:52 PM