digital-ad
google?blur=25

In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential inauguration

exchange4media Staff 1 day ago

SALESFORCE?blur=25

As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to deliver a personalized consumer experience

exchange4media Staff Jan 12, 2021 8:26 AM

bank of baroda?blur=25

Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021

Misbaah Mansuri Jan 11, 2021 8:47 AM

OTT?blur=25

OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts

Javed Farooqui Jan 6, 2021 8:38 AM

WinZo?blur=25

With #WinZO & #JeetneMeinKickHai trending in the top 5 on Twitter, the campaign has already garnered more than 300 million impressions across digital platforms

exchange4media Staff Dec 26, 2020 4:00 PM

digital?blur=25

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts

Javed Farooqui Dec 24, 2020 9:12 AM

Asian Paint?blur=25

The campaign, devised for consumers in Tamil Nadu, Karnataka, Andhra Pradesh and Telangana, has a mix of TVC, trade, digital and social media assets

exchange4media Staff Dec 19, 2020 9:00 AM

bcg cii?blur=25

The report 'Lights, Camera, Action…and the Show Goes On' evaluates the effect of the pandemic on the media and entertainment industry

exchange4media Staff Dec 17, 2020 1:24 PM

Akshay - Rana- Socialswag?blur=25

This fan engagement app promises to deliver a unique experience to the consumer with a focus on education and entertainment

exchange4media Staff Dec 9, 2020 12:37 PM

Maggi?blur=25

The brand has collaborated with EiPi Media to capture the cricket fever

exchange4media Staff Dec 8, 2020 1:45 PM

groupm?blur=25

GroupM's This Year Next Year End of Year Media Forecast posits that advertising weathered the storm relatively well and will end up at declining by 'only' 5.8% on an underlying basis

exchange4media Staff Dec 7, 2020 1:21 PM

Joe pulizzi?blur=25

On the 2nd Day of e4m India Brand Conclave Joe Pulizzi, Author, Podcaster, Marketing Speaker & Entrepreneur shined the spotlight on how marketing can survive the next decade

exchange4media Staff Dec 4, 2020 8:56 AM

Google News Showcase?blur=25

This is part of updates that the search engine giant has brought to it News Showcase

exchange4media Staff Dec 4, 2020 8:04 AM

e4m?blur=25

On the first day of the IBC virtual event, industry heads discussed mobile marketing, performance marketing trends and emerging trends in 2021

exchange4media Staff Dec 3, 2020 2:15 PM

troikaa?blur=25

The agency will handle strategy and communication across digital, social and mainline for the brand

exchange4media Staff Dec 3, 2020 1:14 PM

mobile marketing?blur=25

With spends on mobile marketing set to touch₹ 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends

Simran Sabherwal Dec 3, 2020 9:21 AM

Ullu?blur=25

Ullu aims to curate high-quality content with the launch of its first, SLIP, a series co-produced by Seventh Sense Productions

exchange4media Staff Dec 2, 2020 5:09 PM

ali?blur=25

Ali has been with Lintas since 1995 as an account executive, rising through ranks to become the President

exchange4media Staff Dec 2, 2020 2:51 PM

BARC?blur=25

The methodology for the calculation of AMA will continue to remain the same as that of Impressions

exchange4media Staff Dec 1, 2020 2:19 PM

rajan bhalla?blur=25

In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped getting more advertisers on board

Tasmayee Laha Roy Nov 10, 2020 9:02 AM