digital-ad
Rajesh Ramakrishnan?blur=25

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, delivered a keynote speech on 'Building brands through the power of influence' at e4m’s Influencer Marketing Conference

exchange4media Staff Sep 20, 2021 1:15 PM

Zapr - Pubmatic?blur=25

The partnership will enable media buyers to build integrated TV & digital plans by leveraging Zapr’s rich audience segments across all digital screens & channels on PubMatic’s premium inventory

exchange4media Staff Sep 9, 2021 1:05 PM

NR?blur=25

Niraj Ruparel, Head of Mobile and Emerging Tech at GroupM India, Head of Voice at WPP India, shares advantages of using video synthesis technologies in the digital advertising world

Niraj Ruparel Aug 27, 2021 8:29 AM

double verify?blur=25

Moving from quality measurement to performance intelligence is a paradigm shift and a monumental opportunity for the advertiser

exchange4media Staff Aug 23, 2021 8:05 AM

digital ads?blur=25

Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM

advertisement?blur=25

As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May '21 as compared to April '21

Sonam Saini Jun 24, 2021 8:54 AM

envison pubmatic?blur=25

PubMatic will bring together industry leaders and experts for the digital event 'ENVISION: What’s Next for Addressability' on July 14, 2021

exchange4media Staff Jun 22, 2021 1:51 PM

TAM Adex?blur=25

The sector witnessed 95% growth on Print, 86% on TV, 93% on Radio, and 50% on Digital during Jan-May’21 as compared to Jan-May’20

exchange4media Staff Jun 21, 2021 8:44 AM

Tejinder Gill?blur=25

The Trade Desk General Manager for India Tejinder Gill spoke about the trends, challenges and opportunities in the Indian digital ad market

Javed Farooqui Jun 17, 2021 8:56 AM

OTT?blur=25

For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter

Javed Farooqui Jun 10, 2021 8:48 AM

Vivek Chaturvedi?blur=25

Tupperware Associate Director - Brand Marketing Vivek Chaturvedi discusses how digital has taken center stage in the brand’s journey along with their plans to extend the on-ground retail network

Mansi Sharma Jun 10, 2021 8:47 AM

Spotify?blur=25

Audio advertising allows brands to create a personal connection with customers by striking the right chord, creating the right sensory mix & capturing the imagination of the listener

exchange4media Staff May 26, 2021 8:28 AM

ds?blur=25

Sharma, who has stepped down as Managing Director for North, has not decided on his next move

exchange4media Staff May 19, 2021 11:37 AM

NBA?blur=25

In the letter written to Google India Country Manager Sanjay Gupta, NBA has said the 'opaqueness' of the advertising system is causing the digital news businesses to come under tremendous pressure

exchange4media Staff Mar 11, 2021 9:29 AM

groupM - PubMatic?blur=25

With this alliance, GroupM will gain programmatic advantages and PubMatic’s publisher partners will gain access to unique, quality ad spend from GroupM’s portfolio of global advertisers

exchange4media Staff Mar 10, 2021 8:36 AM

adarsh nair airtel ads?blur=25

Adarsh Nair, Chief Product Officer, Airtel, talks about the ad tech platform that they have launched

Noel Dsouza Feb 25, 2021 8:54 AM

PubMatic?blur=25

Revenue in the full year of 2020 was $148.7 million, a 31% increase over $113.9 million in 2019

exchange4media Staff Feb 24, 2021 1:52 PM