VLCC’s annual anti-obesity campaign inspires people to commit to ‘Take the Orange Pledge’

‘Take the Orange Pledge: Stand Up India’ campaign inspired over 550000 people to take the pledge online in 7-days, and over 100,000 people signed on the Orange dot pledge symbol at VLCC centres

e4m by exchange4media Staff
Updated: Nov 18, 2019 7:22 PM
VLCC campaign

One of the leading wellness brand in India, VLCC’s annual public service campaign against obesity for 2019, “Take the Orange Pledge : Stand Up India”, launched earlier this month has gotten off to a good start with over 550,000 taking the pledge online in 7 days, apart from over 100,000 people who have taken the pledge by signing on the Orange Dot symbol of the pledge, kept at each of the over 300 VLCC Wellness & Beauty Centres and VLCC Institutes of Beauty & Nutrition across the country.

The company expects to garner over 1-million pledges by November 26, which it observes every year as Anti-Obesity Day.

The Orange Pledge campaign seeks to create awareness about the pitfalls of leading a sedentary lifestyle and dangers of prolonged sitting, urging people to be more active. Studies have clearly shown that people who sit for long hours at a stretch every day are at an increased risk of becoming overweight or obese and more prone to diabetes, heart disease, cancer, and shorter life spans, even if they exercise regularly.

“Taking the Orange Pledge by logging on to www.orangepledge.com is all about agreeing to ‘Stand Up’ against obesity and committing to lead an active, healthy lifestyle,” said Vandana Luthra, Founder & Co-Chairperson, VLCC Group, explaining the theme of the 2019 Anti-Obesity campaign.

“I have always felt that individuals can be responsible for their own well-being only when they have the awareness about how to lead a healthy lifestyle. This was our motivation for launching the annual Anti-Obesity drive initiative 19 years ago and is now observed in over 150 cities in 14 countries, that we operate our Wellness & Beauty Centres in, with the active participation of local communities, the medical fraternity, local administrations, and the media,” Luthra added.

As part of this campaign, VLCC is also conducting health and wellness camps at corporate offices across India, as well as reaching out to children to sensitise them about the importance of staying healthy, through workshops in schools in over 150 cities. Awareness campaigns on obesity are being conducted at joggers’ parks and various Resident Welfare Associations, as well.

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