Uber Eats India launches new marketing campaign featuring Alia Bhatt and Dulquer Salmaan

The #EatsNewEveryday campaign is targeted towards meeting the needs of youth 18 to 25, seeking new experiences while ordering food

e4m by exchange4media Staff
Updated: Nov 15, 2019 3:34 PM
Uber Eats campaign

Uber Eats, one of the world’s largest food delivery platforms has launched a new marketing campaign #EatsNewEveryday featuring Alia Bhatt and Dulquer Salmaan. The campaign targets youth between the ages of 18 and 25 and addresses their need to seek new experiences while ordering food. 

Research tells us that the need to change the taste or break monotony is the biggest trigger for ordering among the youth. We have tapped into this insight to showcase our wide range of cuisines and restaurants to our audience so that they can order something new every day with Uber Eats.

Uber Eats has rapidly increased its footprint in the last couple of years in India by partnering with thousands of restaurants, from local heroes to global best, providing a wide range of choice of cuisines, from burgers to biryanis, from pastas to parathas, dimsums to dosa. Uber Eats is gaining popularity among consumers across 44 cities in India to order food of their choice at the click a button.

The campaign film features Alia Bhatt in her endearing bubbly avatar. Dulquer Salmaan will feature in the film versions made for South India, especially Kerala and Tamil Nadu.

The films depict a very endearing interaction between Alia / Dulquer and their respective dogs, where they talk to him about how they are spoilt for choice by Uber Eats, given the range of cuisines and menus it offers. They talk about different choices from Biryani to Shawarma, from pan-fried noodles to Thai Curry Jasmine rice.

Bansi Kotecha, Head of Operations, India and South Asia, Uber Eats said, “It gives me immense pleasure to launch our new marketing campaign #EatsNewEveryday featuring Alia Bhatt and Dulquer Salmaan. The campaign aims to create awareness and generate brand love amongst consumers, especially youth who’re looking for convenience and want to maximise their experiences on the platform. We know our consumers love the variety and are very excited to try new cuisines and restaurants. With Uber Eats, we hope to make this easy for them so they can access great food choices every day.”

Uber Eats recognizes the appetite for food delivery in India and over the last two years, has emerged as the fastest-growing food delivery app. Uber Eats will continue to focus on technology innovations and empowering people to broaden the horizons of convenience and experience in the food delivery space.

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