NEONS OOH Conference: Transformational change is the only constant: Sujit Banerjee, Ecosys
At the ninth edition of the NEONS OOH Conference, Sujit Banerjee, Director & CEO- Ecosys OOH spoke on ‘Value proposition as an instrument of transformation.’
The ninth edition of the NEONS OOH Conference and Awards took place recently in Gurugram. Sujit Banerjee, Director & CEO- Ecosys OOH, spoke on ‘Value proposition as an instrument of transformation.’
Banerjee, who has been associated with Ecosys since 2015, was earlier Vice President of Posterscope Group, started off his session by talking about value proposition and values. He said, “Transformational change is the only constant.” He later shared various examples including that of Steve Jobs and brand Patanjali.
He further spoke about values. “Values is the mulya, value always has to be wrapped by fundamental, strong, rudimental values. Out-of-home is transactional in nature.” Banerjee also headed the India operations for Capital World Media Services Pvt Ltd. Ecosys OOH specialises in dynamic tech solutions and next-generation planning, using tools such as Systemapit, Amblify, and Tracker. “We created Ecosys in 2015 as a small standalone agency. We were bound together by a common vision and wanted to do differential work. We wanted to be the only agency that gives ROI in terms of measurability. Having done so, in a span of 30 months we were the fastest growing startup, we won many awards, we picked up agency of the month in many fora. And in 2018, we joined hands with my boss Kanupriya. We created the story, and the story lies in the value. There was an amalgamation of common thoughts and value systems. We are giving other agencies a run for their money.”
“We followed the theory of one of the economists who shared the example of Mumbai local. It’s crowded for ten but there is always room for one. Perhaps we wanted to be the one and we somehow survived. In the course of the journey, the mantra that we followed was challenging the status quo. We wanted to change the attitude of people and we did. By doing so, we created value for ourselves and the acquisition happened,” said Banerjee.
Giving another example, Banerjee went on, “In 2014 elections, the then opposition party came with a political maxim called greatest good of greatest number. It was a great offering, ‘Sabka sath sabka vikaas’ and look at the magnitude of that very thought. As a result, we all went like Pied Piper of Hamelin. The power of creating value proposition is immense.”
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