Campaigns that grabbed eyeballs recently

We take a look at five TV commercials that stood out in the month of November

e4m by exchange4media Staff
Updated: Dec 10, 2019 9:46 AM

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Rohit Sharma Star Sports TVC

In today’s time when the competition is not just bringing out the best product or feature in the market but it is also presenting new launches in a unique way bundled with the best storyline and concept, a good and well-executed TVC remains forever in the consumers' mind. Here we list the top five TVCs which not only have great content but also has an impactful message.

Britannia Good Day

In November Britannia Good Day unveiled its new campaign called Khushiyon ki Zidd Karo. The campaign was beautifully conceptualised by McCann World Group. The TVC pictured that in today’s world we chase money and fame and forget to chase happiness. The brand roped in Bollywood actor, Deepika Padukone to nudge people to reprioritise their goals and chase the real deal, and conveys it simply as “Khushiyon ki zidd karo”.

The film unfolds with a group of kids asking a shopkeeper for Good Day and being shooed away as they are not carrying money. Deepika, the daughter of the shopkeeper, calls them back and a friendly banter begins on what the kids can pay her in exchange for their favourite Good Day.

Google India’ s #withthelittlehelp

Plan, browse or buy cribs, diapers, clothes and everything you need #WithALittleHelp from Google Search. This is the campaign Google India launched in November which showcases that you can search anything on Google and with little help, your work will be done. Google has launched a similar campaign to popularise search feature with Be a showstopper #withthelittlehelp.

SPNI’s 'Love for Cricket knows no Boundaries'

Another TVC of the month which won millions of hearts was inspired by true cricket fan. Sony Pictures Sports Network has conceptualized and launched the ‘Love for Cricket knows no Boundaries’ campaign to tell the poignant, heartwarming story of one such fan of the sport.

Breaking away from expected clichés of sports commercials, the sports network has launched a campaign which is inspired by true events and chronicles the passion of a real-life cricket fan, Charles Rao.

The film opens with Charles Rao reminiscing about the first time he had seen Shane Warne bowl in 1995. He talks about how he impressed he was with Warne’s bowling and states that it was at that moment Australia became one of his favourite teams. Charles Rao settles down in front of the TV to see a match and his wife brings him an Australian team jersey which he wears. It now becomes clear to the audience that the man who has been talking about his passion for the sport is blind and his love for cricket transcends all boundaries.

Star Sports’ campaign on new fans falling in love Premier League

Star Sports – the home of the English Premier League, launched a campaign which is designed around the central thought of showcasing this journey of how people come to fall in love with the Premier League. The context for the film is a typical interaction between siblings where there is a bit of playful banter and one-upmanship. The recent campaign by Star Sports shows a young girl who gradually falls in love with the Premier League as she keeps seeing her brother watch it and wear his emotions on his sleeve for his favourite Premier League club. This slice of life portrayal is inspired by numerous stories of siblings and friends as to how they came to fall in love with their favourite club.

This campaign is conceptualized and created by the in-house team of Star Sports

Star Sports #UNFRIENDSHIPDAY campaign

Another television commercial by Star Sports for the Paytm India vs West Indies T20 Trophy was about #UnfriendshipDay. The broadcaster roped in Rohit Sharma and Keiron Pollard for their newest campaign #FrenemiesAtPlay to promote the West Indies tour of India. Both these world-class cricketers would be seen taking a dig at each other as opponents for the upcoming clash between India and the West Indies.

Before the first TVC that announced the #UnfriendshipDay campaign, Kieron Pollard and Rohit Sharma had declared war on Twitter. Ahead of the T20 matches, the battle heats up between the two friends who have turned into foes. In the second TVC, Rohit Sharma gets an unexpected wake-up call at 4 a.m. and is furious when he finds out that it was Pollard’s doing.

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