Tata Motors launches digital campaign for ‘EVergreen Bharat’

This campaign emphasizes on some of the iconic moments of the country

e4m by exchange4media Staff
Updated: Sep 13, 2020 6:00 PM
Tata Motors

Tata Motors has announced the launch of its ‘Never been to EVergreen’ campaign that highlights the need to create an EVergreen Bharat.

Conceptualized to evoke the spirit behind some of the biggest milestones for India as a country, this campaign emphasizes on some of the iconic moments that have shaped the country’s present and now continue to pave the way forward as India moves towards an ‘electric’ future.

The campaign is headlined by a video, which takes the audience down memory lane by showcasing images from events that have made India proud in the last 4 decades, such as those of Kapil Dev holding the Cricket World Cup trophy in 1983, Sushmita Sen winning the title of Miss Universe in 1994 along with the Chandrayan 2 mission in 2019. Drawing parallels from these landmark moments, the video concludes with the visuals of the Nexon EV, one of India’s most recent accomplishments, thereby exemplifying Tata Motors’ ability to deliver on what the country imagined to be only a dream just a few years ago.

Adding to the above, the Never Been to EVergreen campaign highlights the need to create an EVergreen Bharat and how the company has taken a step towards the same by launching the Nexon EV.

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