YouTube biggest publisher in TAM Digital AdEx Services Category for April -June '19

According to the data, Amazon Online India is the top advertiser, leading with 10 per cent insertions

e4m by exchange4media Staff
Updated: Nov 19, 2019 1:28 PM
TAM Adex

TAM Digital AdEx released its half-yearly data report for the Services Category for the period between April’19 to June’19.

According to the data the top 10 advertisers in the services category are Amazon Online India Pvt Ltd which leads at 10 per cent insertions, followed by OLX Inc at 6 per cent, Kieraya Furnishing Solutions Pvt Ltd. and Netflix International BV were third at 5 per cent,, Jasper Infotech Pvt Ltd, Junglee Games India Pvt Ltd, Girnar Software Pvt Ltd and Paint My Walls had 2 per cent each of the overall frequency and Compare Infobase Ltd was on the tenth spot at 1 per cent.

Of the top brands in this category are at 8 per cent, at 6 per cent, Furlenco Home Furniture Rental at 5 per cent, Netflix at 5 per cent, and at 2%, at 2 per cent and Paint My Walls at 2 per cent.

According to the report, the percentage of insertions of the digital channels used between Desktop and Mobile (Video & Display) for the services category are as follows- Desktop display garnered the lion's share with 43 per cent while Mobile display was at 32 per cent. On the other hand, Desktop video was at 15 per cent while Mobile video was at 9 per cent.

Lastly, the preferred creative type breakup for brands in the services category was HTML at 46 per cent, Banner at 26 per cent, closely followed by Video at 24 per cent.

The transaction method in order of preference was as follows: Direct at 60 per cent, programmatic at 24 per cent and AD Network at 16 per cent It was once again that was the biggest publisher even for the services category at 24 per cent, next was but it only had 2 per cent of the overall frequency and was closely followed by at 1 per cent.

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