Swiggy’s ad spends up 133% to Rs 1,036 crore in Q1 FY26

The ad expenses rose 5.9% sequentially from Rs 978 crore

by e4m Staff
Published: Jul 31, 2025 5:02 PM | 2 min read

Swiggy’s aggressive marketing push saw advertising and sales promotion expenses soar to Rs 1,036 crore in the quarter ended June 30, 2025, which is an increase of 132.8% year-on-year, compared to Rs 445 crore spent in the same quarter last year. The ad expenses rose 5.9 percent sequentially from Rs 978 crore.

Despite the heavy ad spends, the company reported a consolidated loss of Rs 1,197 crore, widening from Rs 1,081 crore in the previous quarter and Rs 611 crore a year earlier, alongside strong revenue growth.

Revenue from operations stood at Rs 4,961 crore in Q1 FY26, up 12.5 percent quarter-on-quarter from Rs 4,410 crore and 54 percent year-on-year from Rs 3,222 crore. Total income, including other income of Rs 87 crore, rose to Rs 5,048 crore, increasing 11.4 percent sequentially and 52.5 percent annually.

Segment-wise, supply chain and distribution led revenues at Rs 2,259 crore, growing 12.7 percent quarter-on-quarter and 78.1 percent year-on-year. Quick commerce rose sharply by 17 percent sequentially to Rs 806 crore, more than doubling from Rs 374 crore a year ago. Food delivery revenue increased 10.5 percent quarter-on-quarter to Rs 1,800 crore, while out-of-home consumption and platform innovations contributed Rs 77 crore and Rs 20 crore respectively.

Sriharsha Majety, MD & Group CEO, Swiggy, said, “Swiggy’s food delivery business continues to deliver robust growth, while innovating to create new customer propositions which can open up the market further. Bolt and 99-store are efforts to ensure that we keep challenging the status quo, and help our restaurant partners garner new users and incremental consumption. Instamart witnessed a massive leap in AOV led by assortment expansion and Maxxsaver adoption."

He further added, "Focus has been on agile and calibrated network expansion; and improving wallet-share by increasing basket-size which is one of the prime determinants of long-term profitability. We have moved past the Mar-25 peak of losses in quick commerce, but amidst significant competition we will modulate investments to ensure that we drive the business towards scale-led profitability.”