SRMB Steel launches its new TVC with brand ambassador MS Dhoni

In the campaign ‘Ghar Se Ho Jeet Ki Shuruwat’, cricketer Dhoni explains how team work is important in every aspect of life and how it keeps people together

by exchange4media Staff
Published - Feb 9, 2019 9:01 AM Updated: Feb 9, 2019 9:01 AM
SRMB Steel MS Dhoni

SRMB Steel, one of the leading Steel Manufacturers in Eastern India has launched its latest TVC – ‘Ghar Se Ho Jeet Ki Shuruwat (Winning starts from Home)’. The SRMB group is a pioneer in TMT manufacturing. It was formed with the ideology of giving people a strong foundation for their dream home, which they spent a lifetime of blood and sweat to build. 

The concept for the TVC revolves around the values at home made by the man/woman. When you have strong foundations (or values) you would excel in everything that you do. In this campaign, cricketer MS Dhoni tells how team work is important in every aspect of life and how it keeps people together. 

The TV campaign is part of the company’s ongoing efforts to celebrate the values that a good home should project. Talking about the newly launched TVC, Ashish Beriwala, Director Marketing, SRMB Group said, “As a brand we aim to connect to the consumers, at all levels. Our products support the functional aspects while the brand intends to build an emotional connect with the consumers. Our 360-degree full-fledged campaign for TMT Bars has kicked in and I am sure that our TV ad, featuring beautiful visuals supported by a strong concept on foundation and values, will capture the audiences’ attention while implicitly imparting the importance of TMT bars usage as an integral part of every home.”
Conceptualised by Sacred Communications, the TVC tries to capture the warmth of home, togetherness and fundamental values that help us grow. 

Taking the campaign to the next level, SRMB Steel shall bring a complete 360 approach to the messaging. The company has already engaged in Cinema Ads, Hoardings and Print Ads with leading newspapers to maximize its reach. 

Credits:
Agency: Sacred Communications Pvt Ltd
Production House: FilmQ

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