Ramesh Narayan joins panel formed on SC direction to monitor government advertisements

The committee will also investigate reports from the I&B Ministry, the Indian Broadcasting Foundation and the National Broadcasters Association to identify violations in ads on electronic media

e4m by exchange4media Staff
Updated: Dec 9, 2019 2:18 PM
Supreme Court of India

Former Chief Election Commissioner OP Rawat will lead a panel comprising former Prasar Bharati member AK Tandon and advertising veteran Ramesh Narayan to the content of government advertisements to ensure that they adhere to Supreme Court regulations, according to news reports. This comes after the Supreme Court had directed the central government to form a three-member committee "consisting of persons with unimpeachable neutrality and impartiality" to monitor government advertisements.

Along with monitoring the content of print advertisements, the committee will also investigate reports from the Ministry of Information and Broadcasting, the Indian Broadcasting Foundation and the National Broadcasters Association in identifying violations in advertisements on electronic media. The committee has been requested to send monthly reports to the ministry on this matter.

In 2016, the Ministry of Information and Broadcasting established a committee comprising former Chief Election Commissioner BB Tandon, Chairperson & Editor-in-Chief of India TV Rajat Sharma and Piyush Pandey, Executive Chairperson & Creative Director of Ogilvy & Mather India & South Asia, to ensure guidelines set for government advertisements by the Supreme Court are followed.

As per reports, in 2016, the committee had flagged the expenditure of the Aam Aadmi Party (AAP) in government ads following a complaint from Congress leader Ajay Maken. It had also directed AAP to reimburse money spent on such ads and pointed out that the Delhi government should assess its expenditure.

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