OMI executes OOH campaign for Tanishq’s ‘The Great Diamond Sale’

The agency used its in-house proprietary tool ‘SHARP’ to give the campaign high visibility

by exchange4media Staff
Published - Sep 3, 2019 1:42 PM Updated: Sep 3, 2019 1:42 PM
Tanishq

Jewellery brand Tanishq has launched an outdoor campaign to announce its shopping event- The Great Diamond Sale.  

The outdoor duties were assigned to OMI (Outdoor Media Integrated), the outdoor agency arm of Laqshya Media Group.

OMI used its in-house proprietary tool ‘SHARP’ to give the campaign high visibility & create maximum impactful exposure.

“The deployments were done in a way as to cover all arterial routes and important touchpoints that are imperative as per the TG’s day in the life cycle. A mix of media vehicle ensured that we attain the objective of reaching the right audience multiple times building brand salience. The campaign was executed by strongly developing the brand’s communication in multiple cities like Delhi NCR, Mumbai, Bangalore, Chennai, Pune, Ahmedabad, Hyderabad, Kolkata, Lucknow, Bhubaneshwar, Patna, Chandigarh, Nagpur, Indore, Ludhiana, Jaipur, Vadodra, Vijaywada, Vizag and Cochin,” the agency said in a statement.

Naresh Bhandari, COO, OMI, said, “Tanishq has been associated with us for long now and our dedicated team always takes up the responsibility of outpacing our own earlier success with them. The team always try their best to deliver the brand its majestic stature and noticeability no matter what the outdoor scenario be. This time yet again, we were successful in breaking the stereotype by doing something radical with the media plan and get them noticed. Their bold and vibrant creative has very well been received on OOH.”

“The team has handpicked the best and the most colossal sites to get the brand break the clutter. The selection of media units with location has worked well for the campaign and the mega sized units are hard to miss,” he added.  

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