OLX Cash My Car’s new ad talks about the ease of selling and buying

The campaign has been done by Enormous Brands, and features a young couple who are bantering on the best way to sell their car

e4m by exchange4media Staff
Updated: Aug 13, 2019 1:33 PM

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OLX

OLX Cash My Car (CMC) has launched its new national ad campaign on TV, radio, cinema theatres and YouTube. The campaign has been launched in four languages - Hindi, Kannada, Tamil and Telugu. The campaign has been conceptualised after a comprehensive research that the brand conducted which showed that modern women in India are more confident and outgoing, which also reflects in the ad, the company said in a statement.

“OLX is the market leader in the pre-owned cars segment and with the launch of OLX Cash My Car (CMC), we are determined to strengthen our position in the cars vertical. The proposition is meant for convenience seeking consumers who are ready to sell their car instantly,” said Sapna Arora, CMO, OLX India. 

“The campaign is extremely contextual to today’s users, who are young, independent and tech-savvy. The couple in the film is shown to be jointly in charge of selling their car, and the woman is as much a decision maker, in fact a decision taker, as much as her spouse. The ad mirrors the evolving urban philosophy of partnership between couples in today’s society,” she added.

The marketing campaign is conceptualized by the creative agency- Enormous Brands, and features a young couple who are bantering on the best way to sell their car. While the husband brings out the effectiveness of the OLX platform by showing his wife the offers he is receiving for their car, the wife confirms the instant convenience of cash that OLX Cash My Car outlets offer.

Mukund Raina, Branch Head - Delhi, Enormous Brands, said, “With this communication campaign, the endeavor was to drive attention to the ease with which a consumer can sell or buy his car through OLX and establish that OLX Cash My Car is the go-to place for instant transaction. The fact that OLX enjoys the authority as an undisputed leader in the category and the insight into the growing attention of women sellers at the CMC stores has inspired us for this campaign.”

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