Nuutjob campaign uses relatable life situations to talk about male hygiene

The campaign has three films

e4m by exchange4media Staff
Published: Aug 2, 2022 11:25 AM  | 1 min read

Nuutjob, a male intimate hygiene and grooming brand that featured in reality show Shark Tank, has released their first set of ads. The premise of the ads was to educate whilst also entertaining the Indians on the widely unaddressed male intimate hygiene segment but the much required need for it. 

“The campaign portrays an Indian household and its dangling dynamic with male intimate hygiene.In India, male intimate hygiene is a hush-hush conversation, however, Nuutjob dares to address that conversation in the least uncomfortable way with humour, drama and wit,” the company said.

The campaign has three films.

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