The Body Shop launches campaign for its first-ever ‘India-inspired’ collection
The campaign has been rolled out across a range of platforms, from in-store displays to social media and digital channels
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Published: Nov 28, 2024 2:54 PM | 1 min read
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The Body Shop has launched a striking new campaign to celebrate The India Edit, its first-ever India-inspired collection. Anchored by the tagline “Only in India, for You,” the campaign is a heartfelt tribute to Indian youth, cultural richness, and the beauty of inclusivity.
“The campaign’s centerpiece is a visually captivating video that uses a lateral sliding frame structure. This unique storytelling approach takes viewers on a visual journey through the richness of Indian beauty, individuality, and self-expression. The video artfully integrates The India Edit’s four curated collections—Lotus, Hibiscus, Pomegranate, and Black Grape—each inspired by traditional Indian ingredients and crafted in line with The Body Shop’s ethical values,” stated a press release.
What’s more, the brand's commitment to inclusivity shines through the cast, which features models from diverse backgrounds and identities. Together, they embody the multifaceted beauty of India, celebrating the idea that beauty is as unique and varied as the country itself, the reelase added.
The campaign has been rolled out across a range of platforms, from in-store displays to social media and digital channels.
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