Manyavar ropes in Alia Bhatt as brand ambassador

As a part of this collaboration, Bhatt will endorse Mohey – an ethnic celebration wear for women from Manyavar  

e4m by exchange4media Staff
Updated: Sep 6, 2019 5:04 PM


Alia Bhatt

Mohey, from the house of Manyavar, has roped in Bollywood star Alia Bhatt as its new brand ambassador. As a part of this collaboration, Bhatt will endorse Mohey – an ethnic celebration wear for women.

The television commercial was launched on August 30 and has been doing the rounds on social media platforms ever since.

Ravi Modi, Managing Director, Manyavar, said, “Alia’s association with Manyavar is a big step forward for the brand. In the recent past, Alia has been revered for her remarkable performances and this belief in being her truest self has furthered the alliance. As a brand Mohey too believes is embracing and celebrating every unique identity and Alia was the perfect match for our brand ethos. Together we hope to celebrate and journey a long way.”

Commenting on the association, Bhatt said, “I am extremely excited to work with Manyavar Mohey. I look forward to connecting with young women everywhere, through this campaign, which is all about a bride’s emotions on her special day. It was great working with Mohey, and I hope everyone loves the work.”

The television campaign has been conceptualized and executed by Shreyansh Innovations and directed by Abhishek Verman.  

Shreyansh Baid, Founder and CEO, Shreyansh Innovations Pvt Ltd, added, “The moment in which a girl becomes a bride is perhaps one of the most remarkable moments of her life. She goes through a seesaw of emotions as she takes each step into this new life. Through this film, we wanted to tap into this mixed bag of rollercoaster feelings that a girl goes through. With this fantastic association with Alia Bhatt, we wanted the film to be a reflection of her energy and youthful exuberance. Creating a beautiful marriage between the modern and the traditional.”

The new campaign, centred around the theme #SeesawJaiseUpDown, explores the questions that a bride goes through in her mind on her wedding day.

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