Legrand India celebrates the hard work of electricians this Diwali
The company also wishes to strengthen its connect with its electricians and build greater affinity for the brand
Published - 05-November-2018
This festive season, Legrand India, the global specialist in electrical and digital building infrastructure honors and celebrates electricians-the unsung heroes of Diwali. The company, as a part of its flagship ComeHomeToCelebrations campaign, announced its newest Diwali campaign where they salute the hard work of the electricians and surprise them and their family members.
As a part of this campaign, the company plans to reach out to electricians from across 15 cities on ground and light up their homes while the electricians themselves are busy lighting up our homes.
Electricians are the busiest lot during festivities, especially Diwali. These unsung heroes don’t get time to decorate their homes, celebrate with their families and it is because of them that any festival comes to life.
Legrand captures this beautifully through a short digital film. The company will also associate with popular online influencers to maximize viewership for this film. The festive fervour will be brewing on the company’s social media channels on Facebook, Instagram, Twitter and Youtube.
Speaking on this occasion Sameer Saxena, Vice President, Marketing, Legrand India said, “Electricians are the backbone of the trade that Legrand is in and we wanted to do this for a very long time. This campaign captures the importance of electricians in our day to day lives and depicts how we are so busy in our lives that we sometimes don’t pay attention to people who help us make our lives simpler. This campaign is our way of paying tribute to all our electrician partners and we are emotionally invested in this campaign.”
Commenting on the business objective behind the campaign, Saxena said, “The essence of #ComeHomeToCelebrations is celebrating family bonds, celebrating joy, love and sharing it with people around us. This campaign also derives from the same theme. Legrand India over the past few years has ramped up its digital presence through video-based content and we want to present this film to our consumers so that they recognise and celebrate these heroes with us.”
The company also wishes to strengthen its connect with its electricians and build greater affinity for the brand.
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