As festive ad spends touch ₹51,000 crore, creative agencies reveal that this year’s real surge was driven by sharper ideas, data-led storytelling and a new balance between emotion and efficiency

Anuja Jain and Aryendra Khan Nov 5, 2025 9:34 AM

Guest Column: Tejinder Gill, Managing Director of The Trade Desk, India, explains how the festive ad frenzy is heating up, with brands pouring billions into the battle for consumer attention

Tejinder Gill Oct 8, 2025 8:27 AM

The slice-of-life brand film revolves around the art of design-led hosting and gifting

e4m Staff Sep 27, 2025 8:33 AM

Regional creatives can bring 25–30% higher conversion rates across categories, cut through clutter, build trust and drive repeat purchases, share experts 

Pooja Yadav Sep 23, 2025 9:36 AM

With hundreds of brands crowding every festival with videos, reels, and influencer shoutouts, freshness becomes the rarest commodity

Aryendra Khan and Soumya Gawri Sep 1, 2025 9:38 AM

This year, e4m has curated a list of memorable festive ads that have become an integral part of our celebrations, remaining forever fresh in our minds

Soumya Gawri Sep 19, 2024 9:26 AM