HDFC Life’s new campaign creates awareness on term insurance plans

The campaign has been conceptualised by Leo Burnett 

e4m by exchange4media Staff
Published: Aug 8, 2020 8:51 AM  | 2 min read

HDFC Life has launched a campaign on television, direct-to-home and digital channels to drive the need for protection.

One of key elements of a financial plan is protection. An adequate life cover ensures that the family is protected in case anything happens to the breadwinner. HDFC Life’s latest campaign on term plans highlights how protecting loved ones and securing their future is extremely important, more so in these uncertain times.

Speaking on the campaign, Pankaj Gupta Sr. EVP (Sales) & Chief Marketing Officer said, “Recent surveys on Indian consumer sentiment reflect their concerns about their own as well as their family’s well being. There is a rising sentiment that in the current situation, one needs to be even more proactive about financial planning and securing their family’s future. Term insurance is a must-have product for every individual. It protects the family financially by playing the critical role of acting as an income replacement in case of an eventuality.

According to the Swiss Re report for FY2014, India has a huge protection gap of 92.2% – most Indians are either underinsured or uninsured. Given that consumers are now more open to term insurance, this campaign will help build further awareness around the category and our term plans, besides nudging them to take action.”

Rajdeepak Das, Chief Creative Officer - South Asia & Managing Director – India, Leo Burnett added “These past few months have brought home the fact that life is uncertain at best and highly unpredictable. But one thing that stays steady through tough times is the love for our family. And keeping this in mind HDFC Life talks about the importance of insuring yourself and thereby, ensuring that if a crisis comes unexpectedly, your family is well prepared to tackle the fallout. While we always hope for the best, we should also be prepared for the worst. We hope this campaign reaches out to maximum people and nudges them to take the first step towards securing their loved ones.” 

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