Google introduces new brands for their advertising products- Google Ads, Google Marketing Platform and Google Ad Manager.

Google AdWords will become Google Ads and will represent a full range of advertising services which Google offers

e4m by exchange4media Staff
Updated: Jun 28, 2018 1:23 PM
Google AdWords

Google has announced the introduction of new brands for their advertising products: Google Ads, Google Marketing Platform and Google Ad Manager. This is with an aim to simplify its products and services for advertisers and publishers, so they can choose which products are best for their businesses and optimise their efforts to reach consumers easily on any channel at any time.

Google AdWords will become Google Ads and will represent a full range of advertising services which Google offers. A new campaign type specifically targeted to smaller businesses, bringing the machine learning technology of Goggle Ads to small businesses and making it easier for them to get started with online advertising.

Google is also combining their DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform, which helps marketers achieve their goals by building on existing integrations between the Google Analytics 360 Suite and DoubleClick Digital Marketing. The platform also allows marketers to plan, buy, measure and optimise digital media and customer experiences in a single place.

As a part of the Google Marketing Platform, Display & Video 360 brings together features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Centre to allow creative, agency, and media teams to collaborate and execute ad campaigns end-to-end in a one place.

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