Gits Food comes up with #ThankYouBhaiya campaign for Rakhi & Independence Day

The campaign conceptualised by Togglehead appreciates the efforts of all unsung heroes

e4m by exchange4media Staff
Published: Aug 14, 2019 2:44 PM  | 2 min read

As Raksha Bandhan and Independence Day coincide this year, both patriotism and national brotherhood will be felt in the truest sense. Gits Food Products Pvt. Ltd. has launched a new video that pays an ode to all the soldiers who stand tall to protect the country.

Last year, on the occasion of Rakshabandhan, Gits launched #ThankYouBhaiya to appreciate the efforts of all unsung heroes whose efforts to keep all safe and secure usually go unseen. Building on the same idea, the video captures the happiness of children from VDIS School for the mentally challenged as they use tri-colors to transform a simple thread into a beautiful rakhi. It unfolds a spectrum of emotions as individuals from the Army, Navy and the Air Force receive these rakhis with heartfelt letters and sweet treats by Gits.

Commenting on the story of the film, Akshay Popawala, Co-founder and Director of Digital Communication/ Strategy, Togglehead says, “With Raksha Bandhan and Independence Day coinciding this year, we dwelled into the roots of the occasions to weave a story that brings out the essence of both. A rakhi is a promise of protection, just like the oath our armed forces live up to every single day. Between montages of the children happily making rakhis and the armed forces receiving them with tokens of appreciation, the film is all about embracing national brotherhood.”

Commenting on the new video, Sahil Gilani, Director – Sales & Marketing, GITS Food said: “Last year Gits launched the #ThankYouBhaiya campaign where the film showed the girl thanking her ‘Bhaiyas’ - the watchman, liftman and the office boy who ensure her safety and security. With Rakshabandhan and Independence Day coinciding this year, we thought of expressing our gratitude to the Army, Navy and Air Force who always put their life on line to keep all of us safe.”

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