Fossil launches new campaign with Varun Dhawan, Fatima Sana Shaikh

Fossil has launched TVCs to kick-start the campaign. It will also release digital videos of Varun and Fatima letting their guard down, sharing their journeys.

e4m by exchange4media Staff
Updated: Sep 18, 2018 4:56 PM

Fossil has launched a new advertising campaign featuring Varun Dhawan and Fatima Sana Shaikh together, for the first time. The campaign marks the launch of Fossil’s latest fall collection across all Fossil retail stores, Shoppers Stop, Lifestyle, dealer networks and e-commerce partners.

The #TimeForFossil campaign film shows Varun and Fatima in a playful interlude while reflecting the brand ethos of authenticity and creativity. Light-hearted yet making a statement, the films brings out what Fossil stands for in a seamless manner, the company said in a statement.

Speaking on the new campaign, Johnson Verghese, MD, Fossil India, commented, “Our latest campaign focuses on the new collection of watches inspired by the Fall elements. We welcome a new era of modern vintage, packed with an uplifting authentic style. We aim to reinforce brand recall and drive engagement with our audience while establishing the new collection. Our brand ambassadors highlight the Fossil brand ethos with their vivacious energy and we are confident that they will inspire a new generation of watch-wearers.”

The campaign will also launch digital videos that show Varun and Fatima letting their guard down, sharing their journeys, personal anecdotes and giving us a peek into their lives away from the spotlight.

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