FIFA World Cup 2018: AMFI was the top advertising brand in first 10 days

Hero Super Splendor 125 and Honda X Blade were the other two leading advertising brands, according to the data provided by TAM to exchange4media

by exchange4media Staff
Published - Jul 5, 2018 8:55 AM Updated: Jul 5, 2018 8:55 AM
TAM Sports

One of the most watched sporting events of the globe, FIFA World Cup 2018, is underway and brands are leaving no stone unturned to reach out to thousands of football fans glued to their television sets for the matches.

According to the data for FIFA World Cup provided to exchange4media by TAM, from the first match on June 14 to the 29th match on June 23, the Association of Mutual Funds in India (AMFI) was the top advertising brand followed by Hero Super Splendor 125 and Honda X Blade. Hero Passion, Volkswagen Sports Edition, Amazon Echo, Uber, and Apollo Tyres followed at the fourth, fifth, sixth, seventh and eighth positions, respectively. Apple iPhone X and Big Basket took the ninth and tenth spots, respectively.







In terms of company, Hero Motocorp was the leading advertiser followed by  AMFI, Honda Motorcycle & Scooter India. The other seven companies were from diverse categories ranging from beverage maker and online portal to taxi aggregator, automobile, tyre and electronics such as Future Retail (fourth), Amazon Online (also fourth), Volkswagen Group Sales (fifth), Uber (sixth), Apollo Tyres (seventh), and Parle Agro (tenth).

Volkswagen had an indexed growth of 167 per cent while Apollo Tyres witnessed 22 per cent increase this World Cup compared to the previous edition in 2014.

The top three categories advertising across five channels are two-wheelers, corporate-financial institute and cars/jeep. Compared to the 2014 World Cup, the first category saw 144 per cent indexed growth while cars witnessed 167 per cent increase. Internet service (fourth), tyre (seventh) and cellular phone service (tenth) had a growth trajectory of 0.6 per cent, 22 per cent and 0.71 per cent, respectively. AV Auxiliaries (fifth), auto rental services (sixth) and non-aerated soft drinks (ninth) were new entrants in this edition.

The data provided by TAM covers advertising duration during live matches and excludes all pre-mid-post programs on all sports channels of SPN like Sony ESPN, Sony Ten 2, Sony Ten 2 HD, Sony Ten 3 and Sony Ten 3 HD.

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