2018 FIFA WC Final had 50 mn viewers in India, total cumulative reach 250 mn

The final between France and Croatia became the most watched international football match ever in India

We had 36 brands partner with us during FIFA World Cup 2018: Uday Sodhi

The EVP and Head, Digital Business, Sony Pictures Networks India, tells us about the growth SonyLIV saw during the football tournament in a country wh...

TAM: Apple iPhone was the eighth advertising brand at 2018 FIFA World Cup

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Budweiser was the most talked-about FIFA partner: Marketing Director, AB InBev

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

McDonald's India Celebrates FIFA World Cup 2018 using the newly launched- Facebook Camera

#Feedthefans comprises a line-up of Facebook AR filters which have been built using the newly launched augmented reality platform- Facebook camera

e4m Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

FIFA World Cup 2018: SPNI gets 35 brands on board as finale approaches

According to industry experts, the 10 second ad rate for the quarterfinals to finals has increased to over Rs 8 lakhs from Rs 3 lakhs at the start of...

Sony PIX is adding to FIFA World Cup Football Fever

‘Sony PIX Football Fever’, which has a robust line-up of Hollywood blockbusters scheduled right after the matches

What Cristiano Ronaldo's move from Real Madrid to Juventus could mean for brands?

Juventus owners also own Fiat Chrysler Automobiles NV and Ferrari NV while team sponsors include names such as Adidas, Allianz and Samsung, all of who...

Adidas and Posterscope India launch campaign to celebrate 2018 FIFA World Cup

The core objective of the campaign is to build awareness, buzz and excitement around the tournament and to own conversations around the World Cup for...

Skybags #BagTheBall –A must do challenge this football season!

World-renowned cricketer, Irfan Pathan kick-started the campaign on Instagram and scored a goal by bagging the ball in his very own Skybags backpack

TAM: Dream11 was the 10th advertising brand at 2018 FIFA World Cup

AMFI continued to be the top advertising brand followed by Hero Super Splendor 125 and Honda X Blade

Sony LIV’s ad inventory for FIFA World Cup Russia 2018 fully sold out: Uday Sodhi

Also, its campaign #ScreamLoud came seventh in YouTube Ads Leaderboard comprising the top 10 most-watched ads related to the ongoing football WC in Ru...

HCG launches breast cancer awareness campaign aligned with FIFA World Cup 2018

#PreserveYourCups campaign initiated by HCG – The specialist in cancer care, is aimed at creating cognizance of how it is important to go for periodic...

Gaana introduces official FIFA World Cup anthem

The Gaana playlist will have the 2018 FIFA World Cup Russia anthem ‘Live It Up’, along with hits such as Shakira’s Waka Waka and Ricky Martin’s Cup of...

FIFA World Cup 2018: AMFI was the top advertising brand in first 10 days

Hero Super Splendor 125 and Honda X Blade were the other two leading advertising brands, according to the data provided by TAM to exchange4media

Brazil’s Neymar is the most talked about player globally: Twitter

Portugal’s Cristiano Ronaldo is the most talked about player on Twitter in India during the group stage of the FIFA #WorldCup 2018

Radio Mango celebrates FIFA World Cup frenzy with 'KaliCar'

Malayalam youth icon - Actor Asif Ali flagged off the six Tata Nexon cars, painted to the hues of the national flags of Brazil, Argentina, Portugal,...

Germany vs Mexico FIFA WC 2018 match most-watched match of tournament so far: BARC

The match garnered 7 million impressions on SPNI network; Local language feeds (Hindi + Malayalam + Bengali + Tamil + Telugu) have contributed to 46%...

ATKT.in also catches FIFA World Cup fever

Under the guidance of ATKT.in, a number of college students created an eclectic range of content where Neha Upadhyay captured the true emotion of The...

Show more