FCB wins Kimberly-Clark's strategic and creative duties

The assignment will include brands such as Cottonelle, Kleenex, Andrex, Scott and Viva

by exchange4media Staff
Published - Jul 11, 2018 9:36 AM Updated: Jul 11, 2018 9:36 AM
Interpublic’s FCB has won the new global family-care strategic and creative duties of Kimberly- Clark, the personal care multinational corporation.

According to reports, the assignment will include brands such as Cottonelle, Kleenex, Andrex, Scott and Viva, although JWT will still retain its portion of their duties relating to these brands.

Kimberly-Clark began a review on its intimate-care business, under the leadership of Chief Marketing Officer, Scott Usitalo, who is set to retire in August this year.
Last year, Kimberly-Clark has reported $648 million in advertising spends, although the amount spent on family care brands is unknown.

Recently, the company has seen less spending in the family-care brand section, compared to its other brands such as, Huggies, Kotex, Depend and Poise.
WPP’s JWT has been the agency of record for Kimberly-Clark’s family-care brands for many years, although recent campaigns for brands such as Kleenex and Cottonelle have come from other agencies. For more updates, be socially connected with us on
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