Facebook introduces new regulations for political ads ahead of US Presidential Election

The company will be rolling out a "confirmed organisation" label in the US for political advertisers who show government-issued credentials to denote their authenticity

e4m by exchange4media Staff
Updated: Aug 28, 2019 6:03 PM
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Facebook is reportedly strengthening regulations for political ads on its social media site as well as on Instagram ahead of the upcoming 2020 US Presidential Election. According to reports, the social media giant will be rolling out a "confirmed organisation" label in the U.S for political advertisers who show government-issued credentials to denote their authenticity.

To get a "confirmed organisation" label, advertisers are required to submit a Federal Election Commission ID number, tax-registered organisation ID number, or government website domain matching an official email.

All advertisers publishing ads on politics or social issues must also post contact information, even if they are not seeking the official label. Advertisers must comply with the new regulations by October or risk having their ads discontinued.

Since May 2018, political advertisers in the United States were required to put a "paid for by" disclaimer on their ads, however, according to reports, Facebook admitted that some had used misleading disclaimers or tried to register as organisations which did not exist.

Last year, the company introduced measures that required political advertisers to submit a US mailing address and identity document. Under the new rules, they will also have to supply a phone number, business email, and website.

Facebook has been continuously overhauling its policies regarding political advertising, which differ from country to country. Similar measures had been taken ahead of the India General Election which took place earlier this year.

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