Droom's 'Bittuji Ki Beemer' campaign is both exciting and informative

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

e4m by exchange4media Staff
Published: Sep 23, 2017 8:58 AM  | 3 min read

Droom’s latest campaign ‘Bittuji ki Beemer’ talks about one man’s aspiration to buy his dream car and how Droom can make it come true. The idea behind this campaign stems from a need to own your dream car. People spend hours thinking and Googling about their next car purchase. The new campaign has a dreamer just like this called ‘Bittuji.’ Through an entertaining music video, it tries to reflect the aspirations of many of us through him and explains how Droom, India’s online marketplace for buying and selling new and used automobiles, can help in making those dreams come true.

The music video featuring animation graphics explains Droom’s ecosystem tools in an engaging way. Since childhood, Bittuji dreams of owning a Beemer and puts in a lot of effort to achieve the same until reality strikes in the form of overpriced models. This is where Droom enters and helps him out with its various ecosystem services tools such as OBV, ECO, Droom History and Droom Credit to buy his dream car. With this campaign Droom plans to highlight its various ecosystem services and make people understand the role of each tool in facilitating the best deal for the user.

Commenting on the campaign, Sandeep Aggarwal, Founder and CEO, Droom, said, “Droom’s ecosystem services tools have been gathering a massive response from users and we feel it’s time for us to market these services to mass audience and make them aware about these unbeatable ecosystem services tools. Droom’s services have been a revelation in the automobile transaction domain and have enabled thousands of users to own their dream vehicle at a price that brings a big smile on their faces. Bittuji for us is our quintessential user and like in the campaign, through Droom’s ecosystem services, we want to ensure that every user gets the key to their dream wheels.”

The campaign was created by the Delhi branch of Contract Advertising. Elaborating on the vision of the campaign, Mayur Hola, EVP and Executive Creative Director, Contract Delhi, said, “The purpose of this project is to demonstrate the various ecosystem services Droom offers to buyers and sellers of second hand vehicles. We have positioned Droom as an enabler of automobile dreams. It could be a car that you saw in a movie when you were 8-years-old, your first bike or a second car for your daughter to go to work in. Droom, via its services, makes all of this a breeze. So, Bittuji-the dreamer, was born for this ‘demo exercise.’ We are really proud of the end product which is super entertaining and indeed demonstrates the services of Droom perfectly.”

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